Chief Digital Officer

2 weeks ago

Sydney, New South Wales, Australia EShopping Group Full time
Senior Digital Marketing Role at EShopping Group

We are seeking a highly skilled and experienced Chief Digital Officer to lead our digital marketing efforts and drive business growth.

About the Role

This senior position is crucial in shaping our digital strategy, focusing on customer acquisition, retention, and lifetime value (LTV) while optimizing our marketing efficiency ratio (MER).

Key Responsibilities
  • Performance Media Strategy: Develop multi-channel digital advertising strategies that align with business goals, ensuring continual monitoring and optimization of campaigns to meet target KPIs, particularly around CAC and MER.
  • Budget Management: Allocate and manage digital marketing budgets across channels to maximize ROI while maintaining the 17% MER target.
  • Customer Retention & Lifetime Value (LTV): Develop and implement customer retention strategies, including loyalty programs, personalized marketing, and re-engagement campaigns.
  • Conversion Rate Optimization (CRO): Lead the development and execution of A/B testing strategies to improve website conversion rates.
Requirements

To be successful in this role, you will need:

  • At least 7-10 years of experience in digital marketing, with a strong emphasis on e-commerce.
  • Demonstrated ability to develop and execute comprehensive digital marketing strategies that drive business growth.
  • Strong analytical skills with experience in data-driven marketing, including the ability to interpret complex data sets and make actionable recommendations.
  • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, Shopify, Klaviyo, and CRO tools like Optimizely or VWO.
  • A history of successfully managing and optimizing paid media campaigns, driving customer retention, and improving conversion rates.
Benefits

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, as well as opportunities for professional growth and development in a dynamic and innovative environment.

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