Lifecycle Marketing Specialist

Our Company

We help our consumers to imagine and create better places and spaces in which to live and work. DuluxGroup's origins date back to 1918, with its original heritage in decorative paint for Australian and New Zealand homes. Today, DuluxGroup is a leading marketer and manufacturer of premium branded products that protect, maintain and enhance the spaces and places in which we live and work. Our people and values are the key reason to our continued success – we now have over 8000 employees globally.

Your Role

Join the dynamic Dulux Trade marketing team on a fixed-term contract through to December 2026, where you’ll play a key role in executing B2B direct marketing campaigns across email, SMS, push notifications, and loyalty platform channels. As a Lifecycle Marketing Specialist, you’ll bring a customer-first mindset, creative flair, and sharp attention to detail to deliver personalised, automated communications. In this hand-on role, you will focus on the end-to-end customer lifecycle, offering the opportunity to make a meaningful impact on customer experience and commercial outcomes for Dulux Trade.

Key Responsibilities

- Build and deliver end-to-end omni-channel campaigns from content creation through to execution in Hubspot, include post-campaign analysis.
- Develop customer journeys, campaign workflows, audience targeting, and content personalisation within HubSpot and other platforms across email, SMS, push, and loyalty channels
- Create and brief content for direct marketing activations, including hands-on copywriting and campaign asset build-out
- Activate and manage point-based offers within the loyalty platform, ensuring seamless integration with other member benefits
- Analyse campaign performance and translate insights into actionable improvements for future lifecycle marketing efforts
- Champion the operations of our direct marketing program, continuously refining and pivoting based on performance insights and opportunities in collaboration with the Lifecycle Marketing Manager

Benefits

- Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide range of gyms and pools across Australia
- Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support
- Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually
- Give back to the communities in which we live and work, with our “Community Action Day” and other programs
- Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth
- 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us.
- Feel truly valued through our employee recognition programs
- Enjoy generous discounts on DuluxGroup products and through our corporate partnerships

Skills & Experience

- Strong proficiency in HubSpot or similar platforms for marketing automation and customer journey management
- Strong attention to detail and creative flair for content creation and campaign execution
- Ability to interpret data and apply insights to optimise lifecycle journeys and campaign impact
- Bring a proactive and adaptable approach to applying performance data, new insights or feedback to optimise program performance
- Experience collaborating across teams and building strong stakeholder relationships

Imagine a better place

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it

You'll work with over 50 iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.

#J-18808-Ljbffr