Senior Lifecycle Marketing Manager
2 weeks ago
Our client is a category-defining and award-winning global payment services fintech that has disrupted the market for years, continuously reshaping how consumers shop and how brands drive conversion. They are a brand we all know and love, with over 16 million engaged users globally and growing.
They are seeking someone to lead and deliver the CRM lifecycle strategy across ANZ and the UK. You will take ownership of the end-to-end lifecycle strategy, spanning onboarding, engagement, churn reduction, and win-back, while driving measurable impact against company objectives.
Benefits
- 12-month maximum-term contract with full leave entitlements
- Very flexible work-from-home and office model.
- Lead and mentor a talented lifecycle team while influencing at a senior level
- Work with an energetic, inclusive and high-performing team that rewards innovation, creativity and curiosity.
- Offices in the heart of Melbourne CBD or Sydney CBD
- Join a high-performing, collaborative team with strong cross-functional exposure and strong investment in AI.
Responsibilities
- Lead end-to-end lifecycle strategy across onboarding, engagement, retention, and win-back initiatives.
- Optimise and expand CRM & lifecycle journeys to drive performance across ANZ and UK.
- Partner with product marketing to boost the adoption and engagement of key features and programs.
- Use data and insights to inform strategy, run promotions, manage budgets, and ensure ROI.
- Build and influence cross-functional relationships with marketing, product, engineering, analytics, and creative teams.
- Execute A/B testing and experimentation roadmaps to enhance campaign effectiveness.
- Understand consumer behaviour to identify growth opportunities and ensure personalised, relevant communications.
Skills & Experience
- 6+ years in marketing, specialising in CRM or data-driven marketing.
- Proven success delivering CRM strategies that meet KPIs and drive measurable results.
- Strong analytical skills with experience using data to segment, optimise, and scale strategies.
- Creative, strategic, and results-driven, with the ability to challenge the status quo.
- Excellent communication and leadership skills; trusted advisor across cross-functional teams.
- Customer-focused, empathetic thinker, able to translate insights into impactful campaigns.
Application Process
If you are interested in this role, please click the appropriate link to apply. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on 0417 872 796 and leave a message if your call is not answered straight away.
We're proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.
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