Director of Brand

Overview

Are you a proven, strategic brand leader who wants to shape the future of one of the world’s most iconic gaming franchises?

As Director of Brand & MarComms at Jagex, you will lead the charge in developing a bold, transformative brand strategy for the RuneScape franchise and Jagex as a studio. Your mission is to position our games and studio as leaders in the MMO and live-service gaming space, elevating brand presence across every touchpoint and driving global engagement.

This is a pivotal, high-impact leadership role within our marketing team, where you’ll collaborate closely with Product Marketing, Creative, and Development teams to define what our games stand for, who they are for, and how we bring them to life across different platforms, channels and audiences.

Responsibilities

- Develop and execute a comprehensive brand strategy for the RuneScape Franchise and Jagex Corporate Brand, aligned with business objectives and target audiences.
- Conduct in-depth market research and analyze player data to identify and understand existing and potential player audiences for the RuneScape Franchise
- Develop audience segmentation and persona profiles to inform brand positioning, messaging, and marketing strategies.
- Manage and oversee the brand portfolio for the RuneScape Franchise, ensuring consistency and effectiveness across all touchpoints.
- Work with Product Marketing Directors to build effective Go-To-Market Plans for our future new titles.
- Collaborate with cross-functional teams, including marketing, product, and creative, to deliver cohesive brand experiences for the RuneScape Franchise and Jagex Corporate Brand that resonate with target audiences.
- Build a transmedia strategy for the RuneScape IP, identifying opportunities to expand the brand across various media platforms, partnerships, and touchpoints.
- Monitor and report on brand health metrics and player engagement, providing strategic recommendations for improvement and audience expansion.
- Directly manage the Public Relations team and work closely with Internal Communications groups to ensure consistent messaging and brand alignment.

Qualifications

- A proven track record leading brand strategy and marketing communications, ideally in the video games industry.
- Experience building and evolving consumer brands across multiple platforms and media types.
- Proven success in developing and executing effective brand strategies that drive business growth and customer engagement.
- Experience in developing transmedia strategies and expanding IP across various media platforms.
- Strong experience in market research, player analysis, and audience segmentation
- Exceptional strategic thinking, problem-solving, and decision-making skills
- Strong analytical skills and the ability to derive actionable insights from data.
- Excellent communication and presentation skills, with the ability to influence and align stakeholders.
- Collaborative leadership style with the ability to build and manage high-performing teams.
- Experience mentoring and supporting marketing professionals, ensuring the implementation of best practices.
- A passion for gaming and a genuine interest in building long-term engagement with passionate communities.

Benefits

What we offer:

- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more

About Jagex

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School RuneScape and RuneScape, and the open-world survival crafting game, RuneScape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.

Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.

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