Head of Wholesale

ABOUT THE ROLE

Reporting to the Commercial Director, the Head of Wholesale is responsible for scaling Finisterre’s global wholesale channel, driving profitable growth while protecting and enhancing brand equity. Working closely with the Commercial Director and regional leadership, the role will contribute to shaping wholesale strategy and translate it into a scalable global operating model. The Head of Wholesale will lead a central “centre of excellence” that empowers regional sales teams and ensures wholesale operates as a profitable, brand-aligned channel integrated with Finisterre’s omni-channel approach.

ABOUT FINISTERRE

Born from our love of the sea, Finisterre is a pioneering B Corp-certified outdoor lifestyle and surf brand with a proud Cornish heritage and a mission to inspire a connection with the sea.

We design and manufacture sustainable, premium products for those who share our passion for the outdoors, adventure, and protecting the planet.

With 14 thriving UK retail stores and ambitious plans to double our footprint to 30 locations over the next five years, we’re at an exciting stage of growth.

KEY RESPONSIBILITIES

- Support the development and lead the execution of the global wholesale strategy across North America, the UK, and Europe, working collaboratively with the senior leadership team and the GM for North America
- Define the channel architecture and establish frameworks for account tiering, partner selection, and market entry
- Lead global wholesale budgets, forecasts, and performance management; monitor under/over-performance and take corrective action
- Establish and oversee commercial guardrails: pricing architecture, margin targets, trading terms, and discounting policies
- Establish the global wholesale operating model, including sell-in calendar, forecasting standards, order management, and reporting cadence
- Sponsor the implementation of a digital B2B platform and seasonal sell-in tools, enabling efficiency and scalability across all markets
- Build and lead a central Wholesale Centre of Excellence that sets frameworks, tools, and processes for global consistency
- Work with regional GMs to provide dotted-line leadership to in-market wholesale managers and agents, ensuring global frameworks and standards are consistently applied
- Foster a collaborative, cross-functional culture that recognises wholesale’s role within Finisterre’s broader omni-channel model
- Ensure wholesale partners align with Finisterre’s brand values and sustainability standards

People Management

- Coach the team in behaviours which align with the company vision, strategy, and values
- Develop strong relationships with all departments and be a role model for excellent communication skills
- Monitor and drive diversity and inclusion targets and training throughout the team
- Monitor and drive social and environmental impact targets and training throughout the team
- Ensure all team members have structured performance reviews and development plans with clear objectives aligned with the department’s strategy
- Build the department’s succession plan, facilitate team members in owning their career progression and personal development potential within the department, across the business and externally

WHAT YOU’LL BRING TO FINISTERRE

- A senior wholesale leader with 7+ years in premium apparel, lifestyle, or outdoor sectors
- Proven track record in building and scaling international wholesale channels
- Operationally strong, with expertise in critical path management, wholesale systems, and building scalable, process-driven ways of working
- Commercially astute with P&L ownership experience, strong analytical capabilities, and a data-driven mindset
- Experienced in leading across international markets and with a deep understanding of regional nuances
- A strong relationship-builder who inspires both internal teams and external partners
- Passionate about sustainability, responsible business, and shaping wholesale as a channel for long-term brand growth

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. We offer a full-time contract, ideally based at our Headquarters at Wheal Kitty, St Agnes, Cornwall but Hybrid working is possible for the right candidate.

We provide an opportunity to grow and develop yourself within a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

- 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part-time employees)
- Additional holidays for length of service
- Your birthday day off
- Up to 3 days of paid volunteering
- A discretionary bonus scheme, based on company performance
- A pension scheme with Nest
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- Enhanced Family Leave policies to support you in growing your family
- Life assurance with access to an online wellbeing platform
- Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
- Regular company and team social events
- Various discounts from our B Corp community
- Access to our online Learning Library and company-wide training sessions
- An hour to spend in or by the sea every Tuesday followed by a Sea Tuesday company-wide meeting

Closing date: 24 October 2025. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

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