Digital Marketing Coordinator

3 weeks ago

Surry Hills, New South Wales, Australia Guzman Y Gomez Full time
Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

At GYG, we don't just make 100% Clean food, we also serve up amazing digital experiences to our army of passionate brand fans We're busy reinventing fast food (it's a big job), so we're looking for some help from a Digital Marketing Coordinator who's ready to help us take our game to the next level

This is where your marketing journey gets spicy. You'll be jumping in as the ultimate support squad for our Digital Marketing Manager and CRM Specialist, helping turn every click, swipe, and scroll into moments that make our guests fall even more in love with GYG.

What makes this role different? As a Digital Marketing Coordinator at GYG you'll be hands-on with real campaigns, real data, and real impact from day one. You'll be working with some of the best martech tools in the business, supporting campaigns that reach millions of burrito lovers, and learning from a team that's obsessed with doing things differently.

This isn't just about ticking boxes – it's about being part of a brand that's loud, proud, and completely committed to delivering amazing digital experiences.

What you'll be doing:

Campaign Support Superstar: Jump in and help execute email campaigns, SMS blasts, push notifications, and loyalty campaigns that get people excited about their next GYG fix.

Local Area Marketing Supporter: collaborate with our awesome local area marketing team to support our existing and new restaurants blow up online.

App Experience Advocate: work on our award-winning app, collaborating with our digital marketing and tech teams to test new features, improve the UX and generally make sure the app hums.

Data Detective in Training: Help dig into customer insights, assist with audience segmentation, and learn how to turn numbers into stories that drive real business results.

Content Creation Assistant: Support the creation of engaging digital content that captures GYG's bold personality – from email subject lines that demand to be opened to app notifications that make people smile (and order a burrito).

Tech Stack Explorer: Get hands-on experience with industry-leading data, customer engagement, and analytics tools that most marketers only dream of using.

Loyalty Program Support: Assist with our rewards program initiatives, helping build our databases and reach and turn first-time visitors into GYG obsessives who can't wait for their next visit.

Cross-Team Collaborator: Work closely with our Creative, Technology, and broader Marketing teams to make sure every campaign is flawlessly executed and perfectly on-brand.

What we're looking for:

Qualifications in Marketing or a related field and some professional experience.

Digital Marketing Enthusiasm: You're genuinely excited about digital marketing and hungry to learn everything from UX flows to customer lifecycle management.

Detail-Oriented but Big Picture Thinking: You super organised and you sweat the small stuff (because typos in subject lines matter) while understanding how your work fits into bigger business goals.

Data Curiosity: Numbers don't scare you – they excite you. You want to understand what makes customers tick and how data can tell amazing stories.

Communication Skills: You can write compelling copy that captures attention, and can collaborate effectively with different teams across the business.

Growth Mindset and Culture Fit: You're excited to be part of a brand that's doing big things, you're here to learn, grow, and make a real impact. This role will challenge you, and that's what you're looking for.

What's in it for you?

Learn from the Best: Work directly with experienced digital marketers who are passionate about sharing their knowledge and helping you grow.

Real Impact: Your work will reach millions of customers and directly contribute to business results – no meaningless busywork here.

Career Acceleration: This isn't just a job, it's a launchpad. You'll gain experience with premium martech tools and strategies that will set you up for an incredible marketing career.

The Benefits of Working for GYG

Love Ya Leave (5 weeks annual leave)
Short Term Bonus Incentive Program (Annual)
Long Term Incentive Program
Annual GYG Gift Card
Flexible Work from Home (1 day per week)
Lots of exclusive GYG merch + uniform
Mobile phone allowance
Annual Summits and Events
Employee Referral Program
Frequent Travel
100% in house marketing team allowing for insane creativity (creative, design, video, photography, PR, content, digital, events, sponsorship, customer service)
Great learning and development opportunities
Professional Career development
Training and use of state of the art Mar/tech platforms
GYG Photography & Recording Studio (Best in class equipment)

Ready to join the family? Apply now to start the conversation

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