Marketing Strategist

**About Spark**

Spark is a digital marketing agency based in Surry Hills. As one of Sydney’s leading agencies, we provide comprehensive end-to-end brand, web and search solutions for companies, organisations and government.

We believe in work life balance and offer flexible work arrangements to suit family and personal commitments. As a friendly, supportive team we collaborate well, work within systematic processes and take pride in our positive work culture.

**About the Job**

We’re friendly, we’re passionate - and you’ll find that we’re a fun crew to work with. And if you have what it takes, we’ll be keen to welcome you to the team.

**Key Responsibilities**
- Develop and implement marketing strategies for our clients. This involves analysing market trends, identifying target audiences, and developing campaigns.
- Conduct market research to identify customer needs, preferences, and behaviours. Undertake competitor research to identify opportunities for differentiation and improvement.
- Create marketing plans that outline the tactics and channels to be used for each campaign. Develop budgets, timelines, and performance metrics to measure the success of the campaign.
- Collaborate with internal teams including sales, product development, and creative, to ensure that marketing campaigns align with overall business objectives.
- Manage external vendors to execute marketing campaigns.
- Analyse campaign performance using a variety of metrics, including website traffic, lead generation, sales revenue, and customer engagement. They use this data to identify areas for improvement and adjust their strategies accordingly.
- Staying up-to-date with industry trends and best practices to ensure that that strategies remain relevant and effective.

**Skills Required**:

- Strong analytical skills to analyse market research data, campaign performance metrics, and other data to make informed decisions about marketing strategies.
- Excellent communication skills to effectively communicate with clients, internal teams, and external vendors.
- Creative thinking skills to think outside the box and come up with creative solutions to marketing challenges.
- Project management skills to manage multiple projects and deadlines simultaneously, and keep everyone on track to ensure that campaigns are executed on time and on budget.
- Strategic thinking skills to see the big picture and develop long-term marketing strategies that align with overall business goals.
- Attention to detail to ensure that all aspects of a marketing campaign are executed flawlessly.
- Knowledge of marketing trends and best practices keeping up-to-date on the latest marketing trends and best practices to ensure that strategies remain effective.
- Customer-centric mindset to understand and anticipate customer needs and preferences, and develop campaigns that resonate with their target audience.
- Strong presentation skills to present your marketing plans and campaign results to clients or other stakeholders.

**How to Apply**:
**About Pakka Corporation Pty Ltd traded as Spark Interact**:
We provide personalised and comprehensive marketing, design and technology solutions for businesses. We’re a tight-knit and friendly team. We love collaboration and systematic processes fostering a culture of leadership, learning and independence.Does this resonate with you? Do you feel you have what it takes to become a valued player in our team? Then drop us a line. We’d love to find out if we’re a perfect fit.