Digital Marketing Specialist

Impactful role with growth opportunities

Dynamic and Engaging Environment

About Our Client

An Australian eyewear company known for creating durable, high-performance sunglasses, safety glasses, and prescription eyewear. Established for over 20 years, it caters to outdoor enthusiasts, tradespeople, and sports lovers, offering products designed to withstand tough Australian conditions while balancing style, comfort, and affordability.

Job Description

- Develop and execute effective Google Ads strategies to drive online sales.
- Design and implement SEO strategies that promote organic growth, boost traffic, and increase conversions.
- Identify valuable content opportunities to support SEO initiatives driven by content.
- Continuously monitor, test, and adapt SEO strategies to stay ahead of Google's algorithm changes.
- Conduct in-depth keyword research and audience segmentation to uncover high-value opportunities.
- Manage campaign budgets, ensuring resources are allocated efficiently.
- Predict campaign performance and provide regular updates on progress toward objectives.
- Collaborate with internal teams to create and optimize landing pages for enhanced user experience.
- Manage and optimize Google Ads campaigns across various channels (Search, Display, Shopping, Video, Performance Max, YouTube ads, etc.).
- Write persuasive ad copy and design engaging visuals to resonate with target audiences.
- Implement and manage bidding strategies to maximize return on investment (ROI).
- Track and analyze campaign performance, identifying areas for improvement and adjusting strategies accordingly.
- Set up and monitor conversion tracking (form submissions, add-to-cart actions, purchases) with strong knowledge of Google Tag Manager and accurate data reflection in Google Analytics.
- Analyze key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and Quality Score.
- Assist in the creation of articles, video content, and AI-driven tools to educate and convert customers.
- Work closely with content creators to develop SEO strategies focused on video, AI-driven content, and articles.
- Strengthen domain authority through high-quality link-building and outreach efforts.
- Analyze competitors' SEO strategies, content performance, and backlink profiles.
- Stay up to date with Google updates, AI-driven search trends, and industry best practices.
- Track, analyze, and report on SEO KPIs, including organic traffic, rankings, CTR, and conversions.

The Successful Applicant

We're looking for a passionate and experienced SEO professional who thrives on data and analysis. The ideal candidate will have:

- A degree in marketing and 2-5 years of hands-on experience in an SEO role.
- A deep passion for data and the drive to analyze and act on insights.
- Exceptional attention to detail, accountability, and a strong sense of responsibility.
- Highly self-motivated, with the ability to work independently and collaborate within a small, dynamic team.
- Excellent communication skills, both written and verbal.
- Proven expertise in SEO, with a track record of optimizing and growing websites.
- A data-driven mindset, focused on performance, analytics, and tangible results.
- The ability to balance technical and creative aspects of SEO.
- A proactive and cooperative team player.

Technical Skills & Tools:

- Proficient in Google Ads platform, including campaign setup, management, and optimization.
- Experience with Google Tag Manager (GTM) for implementing and managing tracking tags.
- Strong understanding of Google Analytics (GA) for setting up events, analyzing data and user behavior.
- Familiarity with Google Search Console (GSC) for identifying technical SEO issues and keyword opportunities.
- Stay up-to-date with the latest trends and best practices in Google Ads and digital marketing.
- A sound understanding of Ecommerce channels Shopify, Amazon, and eBay.
- Proficiency in tools like Google Search Console, Google Ads, Google Analytics.
- Expertise in graphic design tools (e.g., Canva, Adobe Creative Suite).

What's on Offer

An exciting time to join a company in a real growth period

#J-18808-Ljbffr