Performance Marketer

1 day ago

Council of the City of Sydney, Australia Digital Full time

Hire Digital is seeking a Freelance Performance Marketing Specialist to manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.

RESPONSIBILITIES

- Plan, execute, and optimise campaigns across LinkedIn Campaign Manager, Google Ads, and Meta Business Manager.

- Create targeted campaigns focused on lead generation and acquisition growth.

- Develop and refine audience segmentation strategies to improve lead quality.

- Produce compliant, compelling ad copy and creative aligned to brand and AHPRA standards.

- Conduct A/B testing on bidding strategies, messaging, creative formats, and landing pages.

- Monitor campaign pacing and performance, delivering weekly insights and optimisation actions.

- Track conversions using analytics platforms and ensure robust attribution setup.

- Collaborate with internal stakeholders on goals, timelines, and performance updates.

REQUIREMENTS

- Must be based in Sydney, Australia, to comply with AHPRA advertising regulations.

- Proven track record managing performance campaigns across LI, Google & Meta.

- Experience working in healthcare or a regulated industry is preferred.

- Strong analytical mindset and familiarity with dashboards and reporting tools.

- Excellent communication skills with the ability to translate performance data into action.

- Able to work independently and proactively in a part-time capacity.

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