Digital Marketing Specialist

2 days ago

City of Brisbane, Australia Suncorp Full time

Take the next step. Be part of something bigger at Suncorp.

Digital Marketing Specialist - Permanent Role

Are you passionate about performance digital marketing and ready to make a measurable impact? Join our Brand & Customer Experience team as a Digital Marketing Specialist and help drive growth, profitability, and customer engagement across our digital media.

About the Role:

As a Digital Marketing Specialist, you will be responsible for executing, measuring, and optimising performance digital marketing campaigns across Google Search, programmatic, and social media platforms. Your work will directly contribute towards achieving key metrics such as optimised conversion rates, ROI, and customer acquisition.

You will:

- Optimise and mange sophisticated paid search strategies considering the changing search landscape and changing customer paths to purchase.

- Develop and implement data-led digital performance media strategies to optimise conversion rates and minimise cost per acquisition across Search, Programmatic and Social

- Manage the execution of the Always-On lower-funnel paid media strategy.

- Provide subject matter expertise across all digital media channels.

- Monitor and analyse campaign performance, delivering insights and actionable recommendations.

- Accurately manage campaign budgets and financial reporting.

- Oversee tracking and reconciliation of performance investment activities.

- Collaborate with partners to monitor trends and test emerging capabilities.

- Advocate for digital media testing and experimentation best practices.

- Monitor competitor activity to identify market share opportunities.

- Ensure digital campaigns align with broader marketing strategies and business goals.

About You:

- Tertiary Degree in Business or Marketing (desired).

- 5+ years marketing experience in a similar environment (client or agency side).

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