Marketing Specialist

3 weeks ago

Melbourne, Australia ClearCompany Full time

About Us

With a wide range of dry, chilled, frozen, meat, small goods and seafood lines, we proudly service all facets of the food service industry. As an industry leader, our operations are well represented with over 20 branches and business premises nationally and a diverse range of product categories. For nearly 30 years, we have partnered with restaurants, cafes and canteens, big and small, as well as organisations such as caterers, schools and universities, healthcare and aged care facilities and a variety of other food service operations. From remaining compliant with industry regulations and making on-time food service deliveries, to helping clients plan their menu.

About The Role

Are you a creative and results-driven marketing expert? Do you have a passion for driving brand awareness and generating leads through strategic marketing initiatives? If so, we want you on our team

Job Description

- Conduct and analyse market research and consumer trend data to predict current and future preferences and inform marketing and product positioning strategies.
- Develop and execute comprehensive marketing strategies to enhance brand engagement and boost conversion rates.
- Oversee the end-to-end execution of marketing activities, including content creation, digital strategy, and media coordination, ensuring they meet budget and timeline requirements.
- Manage and grow social media channels by producing engaging content and expanding online visibility.
- Monitor market activity and consumer engagement metrics to refine strategies and improve campaign effectiveness.
- Advise on product mix, pricing strategies, promotional methods, and distribution channels to optimise market penetration and consumer loyalty.
- Collaborate with internal teams and external partners to craft compelling promotional campaigns tailored to specific audience segments.
- Maintain up-to-date knowledge of emerging marketing trends and tools to ensure innovative and effective approaches.

Requirements

- Minimum 3 years of relevant, full-time experience in marketing, brand management, or related roles
- Hands-on experience creating marketing materials, content creation, planning campaigns, and delivering results
- Data-driven with a focus on ROI and performance improvement
- Strong verbal and written communication skills, with an eye for brand consistency

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