
Manager, Product Marketing
4 days ago
Overview
Under the direction of the director of product marketing, the manager of product marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.
Responsibilities
- Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retention
- Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs
- Conduct ongoing competitive and market research to identify trends and opportunities
- Manage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programs
- Support the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolio
- Develop and maintain buyer and user personas, understanding their needs, behaviors and decision-making process
- Ensure integrated launches for products, new product features and product solution - supporting the products’ movement from awareness to adoption
- Empower sales and account management teams through effective enablement content, talk tracks and sales playbooks
- Support the development of thought leadership content to increase brand visibility and credibility
- Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices
- Maintain regular communication and working relationships with product, sales and account management teams, participating in internal strategy and planning meetings
- Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget
Preferred Experience
- 5+ years B2B product marketing experience - preferred healthcare, health technology (SaaS) and/or patient support services
- Demonstrated success in planning and executing product marketing strategies that drive measureable results
- Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
- Familiarity with ABM, content strategy and buyer journey mapping best practices
- Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness
- Experience working with or at marketing /creative agency a plus
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences
- Strong project management and organizational skills with a proven track record of delivering on time and within budget
- Analytical mindset with experience tracking KPIs and using data to inform decisions
- Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight
- Self-starter with a proactive approach to solving problems and driving initiatives forward
Environment
- Supportive, progressive, fast-paced environment
Benefits
- Competitive pay structure
- Matching 401(k) with immediate vesting
- Medical, dental, vision, life, & short-term disability insurance
Equal Opportunity
- AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.
- All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.
- AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire
#J-18808-Ljbffr
-
Product Marketing Manager
2 weeks ago
Newcastle, Australia Avetta, LLC Full time**What Avetta Does** Avetta is a global leader in supply chain risk management and compliance solutions. Our Cloud platform provides clients assurance that their contractors and suppliers operate in accordance with both sustainable business practices and regulatory mandates. Every day, in more than 20 countries, and for some of the largest companies in the...
-
Health Products Marketing Specialist
5 days ago
Newcastle, Australia nib health funds Full timeLet’s talk about who we are The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare...
-
Marketing Manager
2 weeks ago
Newcastle, New South Wales, Australia Verve Partners Full time $90,000 - $120,000 per yearAre you a passionate and creative Marketing professional ready to make a real impact? Join our client in the professional services industry. They are an energetic team, dedicated to strengthening and growing vibrant communities through deep trust and partnership. If you are a highly motivated Digital Marketing expert eager to take on the challenge and share...
-
Product Manager
3 weeks ago
Newcastle, New South Wales, Australia Bullivants Full timeOverviewAs a Product Manager, you will have oversight across a portfolio of lifting and rigging products, working with Suppliers and internal teams to progress the Category plan and contribute to the sales and commercial goals of Bullivants. This role will also provide technical & application support to the Bullivants Sales community.This is a permanent,...
-
Product Manager
1 week ago
Newcastle, Australia nib health funds Full timeLet’s talk about who we are The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare...
-
Marketing Manager
1 week ago
Newcastle, Australia McLean Care Full time**The Company** McLean care is a well-respected NFP leader within the Community, Retirement and Aged Care industry. We are not just an aged care provider; we’re a community dedicated to nurturing the wellbeing and happiness of elderly people. The Aged Care Sector is transforming the standards and driving excellence in all domains to create unforgettable...
-
Nib Marketing Manager
3 days ago
Newcastle, Australia nib NZ Full timeLet’s talk about who we are The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare...
-
Lead Product Manager
1 week ago
Newcastle, Australia ClearCompany Full timeOverview Lead Product Manager - MarTech Shape the future of marketing automation with a high-growth SaaS scale-up building an AI-driven, next-generation Martech product. - $200–220K + Super salary package. - Lead the vision, strategy, and delivery of a cutting-edge Martech automation suite. - Drive AI-powered personalisation and optimisation that...
-
Gym Representative
1 day ago
Newcastle, Australia Hive Direct Marketing Solutions Full timeElevate Your Career with Hive: Leaders in Sales & Marketing Unlock the door to a professional journey with Hive, where experience meets excellence. Boasting over two decades of expertise in the Australian sales and marketing sector, we are the trusted partners of brands with exceptional products. Our commitment to fostering a positive working environment...
-
Marketing Campaign Manager
3 days ago
Newcastle, Australia nib health funds Full timeThe nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live...