Key Account Activator

4 weeks ago


City of Melbourne, Australia PepsiCo Full time

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

To continue our success, we currently have an exciting opportunity for a Key Account Activator.

This role is responsible for driving new business growth within the assigned state, while executing key activation initiatives across multiple channels and customers, as directed by the Away from Home (AFH) account team and State Account Manager. The position plays a critical role in delivering volume growth, securing new customer opportunities, and supporting the strategic activation of key accounts to ensure alignment with broader commercial objectives.

For you:

- Competitive benefits package:

- Company Car included

- Opportunity for bonus with our Sales Incentive Plan

- Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio

- Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)

- Lease Plan

- Health & Wellness programs:

- Discounted private health insurance

- Financial coaching

- Counselling sessions

- Flu vaccinations

- Skin checks

- Professional development programs
- Global career opportunities

Responsibilities

Key Responsibilities

- Work alongside the BDR within the state to plan out New Business scopes to ensure success against the state new business target each year. This entails the use of Salesforce and other whitespace lists provided.
- Quickly build strong relationships with outlet managers to influence ranging of our brands vs others to drive overall share and category growth.
- Work with internal (i.e. TMs, FSMs, Telesales) and external (Distributors, Asahi) to identify new business opportunities and scope them out with view to convert as new stockist while aligning on a sustainable GTM solution.
- Appropriate use and maintenance of all tools of trade such as vehicle, phone, iPad and POS. Use AI to work efficiently.
- Spend a minimum of 2 days per week on key activations across defined channels (i.e. Education, Swimming Pools, Cinemas, etc) where TMs do not visit to ensure outlets are setup for success. This will include broader customer such as Subway, bunnings are also captured during each year which will be set through AFH and SSMs.
- Spend minimum 3 days per week scoping and converting New Business opportunities.
- Reengage with lost outlets each QTR to ensure we minimise outlets that have ceased buying our branded snacks.
- Complete administrative tasks in a timely manner and following up agreements with customers to make the deal happen.

Qualifications

About you

- Understand different personality types and how to influence in different ways using Insights Discovery principles
- Able to build rapport quickly with new people
- Able to question effectively to listen and understand key customer needs and tailor the sell to those needs.
- Sell with category facts and insight
- Able to have a natural selling conversation with the customer that results in them taking action and follow up actions in a timely manner.
- Able to plan for and anticipate customer objections and resolve using negotiation techniques in the sales presentation.
- Able to use retail maths within a selling situation or conversation with retailer
- Understand GTM methods and different delivery methods such as distributors, Foodservice, cash and carry.

About us

Join us and work with iconic brands like Doritos, Smith’s Chips, Red Rock Deli, Twisties, and Bluebird NZ.

- Recognised as a Top Employer in Australia and New Zealand for the past 4 years
- Family Friendly Certification (AU)
- Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo’s hiring process:

- Submit your application
- Interview(s) and skills evaluation
- Online Assessment process
- Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website: www.pepsico.com.au

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