Head of Marketing

4 weeks ago

Melbourne, Australia DuluxGroup Ltd. Full time

Overview

At Lincoln Sentry, we deliver Australia’s best selection of quality hardware products, backed by expert advice and deep industry knowledge. Operating through two dedicated divisions—Cabinet Hardware and Architectural Hardware—we serve the trade market with tailored solutions that meet current and emerging trends. Founded in Brisbane in 1986, Lincoln Sentry has grown into one of Australia’s leading suppliers and distributors to the cabinet, furniture, glazing, and industrial tape and insulation sectors. Our integrated approach provides a single source for specification, supply, and support across residential and commercial projects.

Your Role

Are you a strategic marketing leader ready to drive transformation in a dynamic B2B environment? Lincoln Sentry is seeking a visionary Head of Marketing to lead our marketing, digital, and activation agenda—delivering profitable growth and a seamless omnichannel customer experience across branch, sales & service, and online.

This is a high-impact opportunity to shape the future of marketing at Lincoln Sentry, a leading B2B distribution business. The role focuses on customer insights, market segmentation, and digital strategy—not consumer branding.

Leading a team, you’ll drive strategic and trade marketing initiatives, and spearhead digital transformation across platforms including eCommerce, CRM/EDM, social media, and our website. As a member of the Executive Leadership Team (ELT), you’ll help shape and execute our 4-year strategy with a strong emphasis on customer centricity.

Key Responsibilities

- Develop and implement short-term and long-term marketing strategies
- Lead customer segmentation and insights to unify how we understand and serve our customers
- Oversee digital transformation and change management across all digital channels
- Elevate marketing capability through leadership, coaching, and cross-functional collaboration

Benefits

- Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide range of gyms and pools across Australia
- Industry-leading professional development programs
- 20 weeks paid parental leave for primary carers
- Total wellbeing support through our wellbeing app and our LifeWorks Employee Assistance Program
- Monthly Employee Celebration Program and Quarterly XCEED Program to recognise and reward your hard work
- Up to $1000 a year back on out-of-pocket medical expenses, through our ‘Gap Plan’
- ‘Supporting our Communities’ employee action day

Skills & Experience

- Proven experience at Head of Marketing or Marketing Director level
- Strong background in B2B, distribution, building products, or materials industries
- Demonstrated success in leading digital strategy and transformation
- Skilled in change management and leading through organizational evolution
- Comfortable operating in a fast-paced, evolving business environment
- Degree in Business or Marketing (MBA/post-grad preferred)
- Strategic, analytical, and financial acumen
- Expertise in customer segmentation, value proposition design, and go-to-market execution
- Digital fluency across platforms, martech, and analytics

How to apply: We are looking to speak with you ASAP; please apply online.

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