National Sales Lead

Overview

The Company: Our client is a privately held, leading natural scientific skincare brand with an established presence in Australia and overseas. It is on a solid growth trajectory, underpinned by strong brand positioning, high‑quality product portfolio & NPD, solid retail partnerships, and robust strategic planning processes with a high emphasis on execution in the marketplace. A drive to succeed, flexibility, and a roll‑up‑your‑sleeves mentality are key parts of the entrepreneurial and winning culture of this business.

What’s on Offer: Salary around c. $200k annual package plus target bonus; culture is entrepreneurial, fast‑paced, and team‑oriented; career development in a senior role with high visibility, accountability, and support across the organisation and from the MD & Board.

About the Role: This senior role is responsible for driving growth, profitability, and brand presence across key established and emerging channels. It requires strong leadership, strategic vision, and hands‑on execution to strengthen the brand’s position with major retailers, e‑commerce platforms, distributors, and emerging channels. You will lead the regional sales strategy, build high‑performing partnerships, and deliver ambitious revenue growth while ensuring alignment with the global brand and sustainability values. Together with your in‑market team (6), you will build on strong existing relationships with major commercial partners including Chemist Warehouse, Priceline, Adore Beauty, David Jones & Myer. Melbourne or Sydney based, with some travel required. Reporting into the Managing Director & the Board, your responsibilities will include:

1. Revenue growth – Existing channels & segments: Grow existing accounts via range, line and distribution extension; defend the current distribution footprint; develop & implement the overall annual sales strategy for Australia to achieve growth, revenue & profit targets; work closely to budget & forecast to own delivery on revenue by week, by month; identify growth opportunities across retail, pharmacy, department store, specialty beauty, & e‑commerce sectors.
2. Revenue growth – New channels & segments: Execute go‑to‑market strategy for new segments, with cross‑functional plans to monitor sell‑out & overall success; own responsibility to deliver on revenue for new channels & segments.
3. Team & Leadership: Lead & direct sales team (6 direct reports) to deliver on budget; ensure team operates at a best‑in‑class level of performance and deliver outstanding service at every touchpoint; work closely with each team member to pre‑plan and build out JBPs for key channels.
4. Business partnering & analysis – Quarterly reporting: Work closely with CFO for business partnering; implement continuous commercial improvements, EBITDA metrics & growth targets; ensure P&Ls are monitored and challenged to ensure revenue growth within effective marketing & co‑op spend.
5. Operational Excellence: Work with Supply Chain to ensure demand planning & inventory align with market needs.
6. Stakeholder Engagement / Annual budgets: Develop annual budgets & forecasts by channel; monitor budgets weekly & monthly to ensure growth with mitigation for shortfalls; provide monthly budget & market reporting to the Board.
7. Media / business events / global planning: Support the wider company PR team to seek out media & event activations.
8. Innovation: Stay aware of market trends and innovations; input into product enhancement; lead with a focus on maximizing efficiency across ops & markets.

What You Bring

- You are based in Melbourne or Sydney, Australia, with full working rights on a permanent basis.
- A minimum of 15 years’ FMCG beauty experience, with at least 5 years’ hands‑on in a similar role.
- Outstanding communication, negotiation, & stakeholder management skills, with proven HQ‑level account management experience in the client’s relevant channels.
- Exceptional Excel skills; advanced budgeting, forecasting and P&L management.
- Absolute drive to succeed; exceptional attention to detail & willingness to go the extra distance.
- Excellent team leadership & development skills; willingness to get into stores for hands‑on insights, upgrades & visibility optimization.
- Comfortable working in a fast‑paced & agile environment; solutions‑oriented with a can‑do attitude; a genuine team player & strong work ethic.

Application status: Application Successful. You have successfully applied for this job.

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