Content & Marketing Lead

6 months ago

Sydney, Australia VC Backed Fintech Full time

**About us**

After decades maximising profits for banks and high net worths, our former bank leader founders realised they were not serving a large community that needed their help most - everyday savers.

Savers are faced with honeymoon bank deposit rates that disappear, and they lack access to high-yielding products available to the wealthy.

As Australia’s dedicated platform for savers - our mission is to help consumers and businesses maximise their return on every dollar, safely.

We’ve developed cutting-edge technology and innovative financial products to achieve this, giving us a clear market advantage.

After three years of helping savers grow, we’re ready to expand our reach, offering higher earning savings options to more individuals, businesses, and self-managed super funds.

**About the role**

As Content & Marketing Lead, you will oversee: what we say, and how we look, across all our content and marketing. You will create engaging and informative content that helps our community while growing our brand, online presence and market share. You will work closely with our CEO on delivering our existing growth strategy, and will have support from our digital associate, and technology and data team.

1) Owning our voice and brand identity
- Ensure we stay relevant, competitive, and clear on our mission to help savers in the marketplace.

2) Creating valuable and engaging content
- Refine and manage our content strategy so it aligns with our company mission and overarching strategy;
- Write pieces of interest that amplify our vision, customer mission, and product philosophy across our blogs, media, social;
- Collaborate on editorial and educational content to add genuine value to our customers and community, and increase trust in our brand;
- Ensure all of our content is SEO focused to improve organic search ranking and drive traffic to our website;
- Create our content calendar and ensure our digital associate delivers content accurately and on schedule across our digital channels;
- Prepare communications for the media, our investors, our partners;
- Update and refresh our content to reflect market trends and product updates.

3) Manage the delivery of our marketing strategy
- Create engaging marketing campaigns for our direct and partner channels, collaborating with designers and producers where required;
- Oversee the growth of customer communities created through engaging posts and content developed by you and/or our directors and advisors;
- Organise participation at key events to enhance our brand visibility;
- Ensure the perspectives of our customers are reflected in testimonials;
- Stay up-to-date on social platform and industry trends, and consumer preferences;
- Ensure our marketing material conveys our unique value points, resonates with the target persona, and has regulatory compliance sign off;
- Oversee the performance of our marketing campaigns and translation to customer growth.

Location and role type:
This is a permanent full-time role based in Sydney. We work in a hybrid environment with four days in our Sydney CBD office and one day from home as required.

**About you**

We’re looking for someone who is as passionate as us about growing into an iconic Australian brand. You should have a high ownership mentality and the ability to take responsibility for goals and outcomes.

Skills and Attributes:

- Ability to thrive in a fast paced, lean, scale-up environment;
- Strong interest in savings, investments, and financial wellbeing;
- Excellent writing, organisational, editing, proofreading and research skills;
- Outstanding attention to detail with natural eye for elegant, clean design;
- Driven to continuously learn, iterate, and grow as much as we are.

Experience and Education:

- Minimum Bachelor’s degree in Communications, Marketing, Law, Journalism or other relevant field;
- 5+ years experience in marketing, journalism, or as a content specialist (preferably in savings and investments or financial services);
- An understanding of general financial products and investment concepts;
- Demonstrated experience creating engaging content which speaks to different audiences and builds communities;
- Demonstrated results from marketing campaigns leading to growth (preferably in savings and investments or financial services);
- Experience writing for blogs, newspapers, magazines is highly desirable;
- Understanding of fundamentals of SEO and social platform algorithms;
- Design experience is highly desirable, but most importantly you have a natural sense for quality design and production.

**Why us**

We are motivated by an ambition to be the leading choice for savers and improve the financial wellbeing of households. In addition to the opportunity to join a high-growth organisation with a mandate to make a meaningful impact everyday, you will enjoy:

- An attractive base salary plus superannuation;
- Cash bonus scheme - it’s our policy to reward outperformance;
- Company stoc

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