General Manager

6 months ago

Sydney, Australia Beaumont People Full time

Executive leadership role to shape the future of Fundraising & Marketing
- Reporting to an inspiring CEO and leading a fantastic team
- Set the vision and strategic direction

**General Manager - Fundraising and Marketing**

Executive leadership opportunity for a strategic, passionate, ambitious, and innovative Fundraiser to join this incredible organisation. You will continue to build on the development and success across the Fundraising and Marketing programmes, diversifying channels and delivering growth.
- Executive leadership role to shape the future of Fundraising & Marketing at Foodbank NSW & ACT
- Reporting to an inspiring CEO and leading a fantastic team
- Set the vision and strategic direction to continue to diversify and grow the Marketing and Fundraising portfolio

**About Foodbank NSW & ACT**

Foodbank provides essential food and groceries to more than 1 million vulnerable Australians every year.

Each month Foodbank NSW & ACT provide 337,000 households with food and grocery assistance.

They work with regional and remote communities, schools, and organisations across NSW and ACT and work with the entire Australian food and grocery sector including farmers, wholesalers, manufacturers, and retailers who donate and redirect surplus product.

Despite Foodbank’s scale and capacity, they are currently only meeting half the need.

This is your opportunity to join Australia’s largest food relief organisation and play a key role in their clear mission of ensuring that everyone has access to key food and grocery items when they need it.

**About the role**

The General Manager of Fundraising and Marketing will have real autonomy to further develop the strategies for growth across both Fundraising and Marketing.

We are looking for an innovative, dynamic, and passionate leader with an appetite to trial and test, develop new channels, strengthen existing portfolios, and manage a high performing team.

With the investment and backing of your CEO and board, you will be empowered to develop a strategy that is focused on long term, sustainable revenue across all channels. With an already highly successful Fundraising programme across individual giving, community fundraising, philanthropy, and partnerships you will focus on the future development of the revenue portfolio and will develop initiatives and ideas to future proof the growth.

With oversight of both internal and external Marketing and Communication activity, you will build on both the brand awareness of the organisation and its incredible services, as well as develop marketing strategies to support Fundraising activity.

We are looking for a visionary leader who creates a collaborative, supportive and inclusive team environment. With exceptional stakeholder management skills and a passion for building relationships, you are someone who works cohesively across all areas of an organisation.

**Responsibilities**
- Execute and develop the Fundraising and Marketing strategy that will focus on innovation and continued growth of all channels (individual giving, community fundraising, philanthropy, partnerships)
- Continue the development of new funding streams and products
- Work collaboratively across the organisation to ensure that Marketing and Fundraising priorities align with the overall strategic plan
- Develop systems, processes, and frameworks to improve efficiencies across the portfolio
- Build on the continued CRM capability and design strategies to utilise the database for the development of the Fundraising programmes
- Work with external agencies to plan and implement Fundraising activity
- Lead on all Marketing activity across services and revenue generation
- Oversight of brand management and public relations, executing a new brand and content strategy
- Develop an effective digital strategy that will engage all audiences across the communities and donor base
- Work alongside the CEO to deliver reports to the Board on strategic progress
- Develop and manage the operational budget for the Marketing and Fundraising program
- Lead, inspire, motivate, and grow a high performing team across Fundraising and Marketing

**Skills and attributes**
- Proven successful development and management of a Fundraising strategy
- Demonstrated experience in senior Fundraising roles across broad channels with a background in one or more of the following areas; Individual Giving, Partnerships and Philanthropy
- Experience in setting and achieving revenue targets through a diverse range of funding channels
- A data led decision maker who can manage and develop CRMs
- An innovator with a passion for developing new Fundraising products and growing revenue channels
- Knowledge of Marketing and Communication tools and the ability to develop multi-channel marcomms strategies across both digital and traditional channels
- Strong experience in budget management including tracking and reporting
- A passion and proven ability to successfully manage and inspire high per

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