Brand & Marketing Manager

3 weeks ago

North Shore, Australia Real Time Australia Full time

End-to-end Product Brand & Marketing strategy & execution
- Blend creativity & delivery in a high-growth Scale-up
- $130-160k base + super + Equity, WFH / WFO / Hybrid

**Looking to make a greater impact?**

And to shape a brand that has developed** life-saving Software?**

Our client is a very well-funded PropTech Scaleup with an expanding client base who want their software in every home across Australia and the world

We are inviting a driven **Brand & Marketing Manager** to balance Strategy & Creativity with hands-on delivery in a fast-paced, highly rewarding environment.

Working directly with the founders, within the executive team as the sole Marketing resource in this small and highly effective team - you will build a comprehensive marketing strategy from the ground up, shaping the brand story and driving thought leadership.

**What you'll be doing >**
- Craft and execute a B2B & B2B2C marketing strategy across multiple channels (website, social media, video, PR).
- Create educational content that empowers stakeholders (property managers, landlords, tenants, electricians) about the product's value proposition.
- Design an automation strategy that enhances the marketing and sales pipeline.
- Secure press coverage in targeted publications, elevating the company's narrative.
- Track, analyse and refine marketing initiatives based on data.

**What you’ll bring to the team >**
- Strong content creation skills (writing, scripting, storytelling).
- Digital marketing expertise (SEO, SEM, social media marketing).
- CRM and marketing automation tools proficiency.
- Experience in the **B2B or B2B2C** sector.
- Project management, agency & offshore resources management skills.
- Creative and strategic thinking, with a flair for storytelling.
- Exceptional communication and presentation skills.
- Collaborative spirit and ability to thrive in a startup environment.
- Proven ability to prioritise and manage multiple projects simultaneously.

This is truly a career-defining opportunity

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