Digital Marketing Specialist

1 week ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

We have various opportunities to join CRG in the digital marketing space across Country Road, Witchery and Politix.

The Digital Marketing Specialist is supporting the central Digital Marketing and Loyalty teams in developing and executing the brand’s digital marketing strategy in alignment with the broader marketing objectives. As the primary liaison into the central Digital Marketing team, the role ensures the brand's digital needs are met across all channels, driving results in paid, owned, and earned media. Additionally, the Digital Marketing Specialist manages digital visual merchandising, optimising creative assets for digital channels to maintain brand consistency and user experience.

Key Accountabilities

  • Work closely with the Head of Marketing to coordinate the overall marketing strategy.
  • Support the Digital Marketing team in Customer and Digital to develop and execute the digital marketing strategy in alignment with the brand’s marketing objectives.
  • Act as the point person within the brand team to ensure the smooth execution of all digital marketing activities across all channels, including briefing the creative team for production requirements of paid media creative
  • Provide regular performance and process updates and meetings with C&D Digital Marketing team
  • Support the central Loyalty and Insights teams to develop and execute new and innovative CRM strategies and loyalty campaigns in alignment with the brand’s objectives
  • Work with internal and external teams to plan and produce all imagery required for navigational, inspirational and campaigns.
  • Translate creative assets into digital formats, ensuring consistent brand representation across all digital touchpoints (e.g., website, social media, email).

Key Capabilities 

  • Previous experience in a similar digital marketing role
  • Understanding of digital marketing channels, strategies, and trends, with strong knowledge of digital marketing platforms, including social media, paid search, SEO, and CRM tools.
  • Excellent communication skills with the ability to build strong relationships and work collaboratively with cross-functional teams
  • Ability to analyse data, interpret results, and make informed recommendations

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.

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