Marketing Consultant
3 weeks ago
Posted: 07/08/2023
Closing Date: 07/09/2023
Job Type: Permanent - Full Time
Location: Head Office - Collingwood
Job Category: Banking and Financial Services
Do you want to be part of using the business of banking as a force for good? Do you want to create positive impact for people and the planet? Bank Australia is the bank for people who want to be part of a movement creating a fairer and more just world.
We’re growing fast as more people choose to align their banking with their values. We’re a customer owned, B Corp certified bank. We empower our staff and 185,000+ customers to be part of the clean money movement.
We are currently seeking a permanent, full time Marketing Consultant - CRM to join our Marketing Team. The role is responsible for developing and producing customer journeys and digital marketing campaigns using the team’s suite of marketing technology.
The role will be part of a team responsible for delivering exceptional customer experiences by maintaining and building personalised and complex journeys, using data to produce customer insights and opportunities, analysing results and developing metrics. This role will be well suited to an early career marketer who has experience developing digital communications and campaigns.
**Why join us**
- We have big plans to become Australia’s most trusted bank and a leading purpose-driven business.
- As a certified B Corp, we’re part of a global business community who meet the highest social and environmental standards, putting purpose over profit.
- Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
- We offer flexible working options, competitive salary and 13% super.
- Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
- We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
- We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
- We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
- We are the first bank in the world to care for a conservation reserve - where we work with key partner organisations to protect threatened species and involve staff in conservation.
**What you will be doing**
- A shared commitment to Bank Australia’s values
- Experience with marketing automation platforms such as Microsoft Dynamics, HubSpot or Salesforce
- Expertise in the development and execution of digital marketing campaigns
- Exceptional problem-solving skills with a strong ability to innovate
- Excellent attention to detail - Strong analytical and critical thinking skills
- Advanced Excel, HTML, CSS, SQL skills preferred
- Tertiary qualification in marketing or communications
**What you will bring**
- Be a marketing automation champion in the CRM team
- Collaborate with stakeholders across the organisation to create and send ad hoc communications
- Support with digital campaign management and setup across platforms
- Design and develop automation to drive excellent customer experience
- Monitor and report on customer journeys, taking a test and learn approach to optimise and enhance journeys throughout the lifecycle
- Maintain data in marketing automation tool, including imports, exports and monitoring APIs, queries and overall hygiene
- Commitment to Bank Australia’s purpose, aspiration, values and brand as well as the B Corp ethos.
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