Marketing Coordinator Japanese Speaking

2 weeks ago

Melbourne, Australia Easygo Full time

**About you**

Are you a Japanese expert with a passion for the thrilling world of cryptocurrencies, casinos, and sports betting? Do you have a passion for online gaming, betting and marketing? Are you a sports fan with a passion for engaging audiences, building relationships and driving customer engagement? Then this is the job for you We're on the hunt for a charismatic and talented Japanese-speaking CRM Coordinator to join our elite team supporting our global customer base at the cutting edge of online gaming.

You will act as the bridge between our players and the wonders of our platform. You'll harness the power of your Japanese language skills to deliver exceptional customer support, build lasting relationships, and keep our players coming back for more. You'll dive into the world of CRM, designing personalized campaigns, and implementing strategies to keep our players engaged, entertained, and fully immersed in the fun of the world's largest crypto casino and sportsbook platform.

You will join a creative and collaborative team of CRM Coordinators who speak a multitude of languages supporting our global customer base. The languages our team supports include; French, Japanese, Portuguese and Spanish, German, Turkish, Chinese, Korean and Russian. You will work alongside these colleagues and bring passion and flair to your work. You will be a team player with the ability to work with people from other departments, you will have experience in retention marketing and have an eye for detail, enhancing the experience of customers through top-line communication.

**About us**

Easygo is a global tech start-up leveraging cutting-edge technologies to disrupt the gambling and streaming industries. We offer gaming, streaming, crypto casino and sportsbook platforms which use lightweight modern tech aimed at ensuring provably fair outcomes for users. Our products are used by millions of people around the world including Drake and Sergio Agüero You’ll see our logos in the Premier League, the UFC, the F1 and advocated by e-gamers and in a number of other sporting stadiums and arenas.

The last 2 years have been huge for us, we have grown from 20 to 200+ team members. Whilst the products that we build are global, the majority of the team sits in Melbourne at our Australian headquarters in the heart of the CBD where we have 4 amazing offices in the same building with all the bells and whistles you could ever want. Including an in-house barista, pool and table tennis tables, PS5 and Nintendo Switches, a meditation room, a help-yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and pub lunches.

**Requirements**:
**What You'll Do**:

- Coordinate all Japanese-based communication and content to enhance the user experience and stages of the player lifecycle
- Recommend and develop optimal plans for delivery of a campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate
- Enhance player lifetime value, reduce churn and implement relevant CRM strategy in the Japanese market
- Collaborate with the content and marketing teams to identify which offers to promote and when
- Work closely with the acquisition team to maximise the growth of campaigns in the Japanese market, as well as the company's vision to launch into this new market.
- Be responsible for researching and sourcing relevant content to communicate with our player base
- Develop and implement effective CRM strategies and campaigns to enhance player engagement and retention.
- Act as the voice of our Japanese-speaking players, advocating for their needs, wants, and desires.

**What You Bring**:

- Retention marketing knowledge
- Passionate team player with the ability to work with colleagues across departments
- Fluency in Japanese is a must You'll be our communication superstar for our Japanese-speaking customers.
- You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented and well-organized. You know how to prioritize, and you consider the broader implications of your actions on the projects you participate in.
- You can manage complexity and progress with several tasks at a time.

**Desirable qualifications**
- Familiarity with EDM & other CRM marketing tools is desirable
- Gambling and sports knowledge would be highly regarded

**Benefits**
- Flexible working hours
- Team socials and ad-hoc get-togethers, and events for you to get involved in (if you wish)
- $750 per annum to spend on upskilling/training
- Optional flu shot (for the entire office) and paid time off to get your Covid vaccine
- Daily catered breakfast
- Massage Wednesdays - we get professionals to do this
- Friday pub lunches, plus happy hour in the office from 4 PM
- Table tennis and pool tables, plus a games room with PS5 and dartboards
- One (1) paid volunteer day per year
- A awesome full-time Barista/Kitchen Manager who

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