Marketing Coordinator

2 months ago

Melbourne, Australia Easygo Gaming Full time

What you will do:
As the Korean speaking language specialist on our marketing team, you'll play a critical role in driving the success of our launch in your market. You'll be responsible for taking ownership of the marketing strategy for your region, which means you'll have a lot of autonomy and room to innovate.

Once you have a solid understanding of the local landscape, you'll develop and execute marketing campaigns across multiple channels, including email and SMS. You'll use your language skills to create compelling copy and messaging that resonates with local players and reflects the unique nuances of the local culture.

Who are you:
You are a detail-oriented Marketer who is excited about the opportunity to apply your technical knowledge in a space you are truly passionate about, Sports and Gaming You have a great eye for detail and a strong analytical mindset which enables you to enhance the experience of our players through top-line, forward- thinking communication. Working in a collaborative environment is where you thrive as you will partner with multiple stakeholders across the business to support real-time decision making in order to boost our player experience.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 200+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

Main Duties and Responsibilities:

  • Coordinate all Korean based communication and content to enhance the user experience and stages of the player lifecycle
  • Recommend and develop optimal plans for the delivery of campaigns, campaign format and campaign platform to grow profitability including creating action plans and strategies where appropriate
  • Enhance player lifetime value, reduce churn and implement relevant CRM strategy in the Korean market
  • Collaborate with the wider content and marketing teams to identify which offers to promote and when
  • Work closely with the acquisition team to maximise the growth of campaigns in the Korean market
  • Be responsible for researching and sourcing relevant content to communicate with our player base
  • Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports

Requirements

You’re perfect for this role if you:

  • Are fluent in Korean and English, both written and spoken
  • Have retention marketing knowledge
  • Are a passionate team player with the ability to work with stakeholders across departments
  • Have experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
  • Are detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
  • Can manage complexity and workload in order to progress with several tasks at a time.

It would be a bonus if you are also (desirable):

  • Familiar with EDM & other CRM marketing tools
  • Have Cryptocurrency knowledge would be advantageous
  • Are Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Airtable & Intercom
  • Australian work rights are preferred.

Benefits

Some of the perks of working for us:

  • EAP access for you and your family
  • A full-time barista who will make you coffee, tea and fresh juices
  • Daily catered breakfast
  • Massage Wednesdays - we get professionals to do this
  • Friday parmas/pub lunch, plus happy hour in the office from 4pm
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles
  • Paid volunteer day
  • Flexible working hours
  • Help yourself drinks fridges and snack shelves

“We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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