Content & Communications Marketing Specialist

6 months ago

Sydney, Australia Greenwich College Full time

**Content & Communications Marketing Specialist**

**Greenwich College**

**(Part of NextEd Limited)**

**Position Description**

Position Overview

As the Content and Communications Manager, you will control and manage our digital footprint through the creation of our online content, marketing campaigns, website & social media personality.

You will represent Greenwich College, Greenwich Management College through strategic communications, marketing collateral and social media to students, staff and other stakeholders. You will work closely with the Sales team to ensure the functional operations of sales strategies, processes and workflows to meet growth targets. Additionally, you will drive all internal communications with other departments within Greenwich as necessary.

**Key Responsibilities**

**Social Media**
- Design and implement a social media strategy and launch campaigns with engaging content across social channels and within brand guidelines.
- Build and manage the College's social media profiles and presence across relevant channels in Australia and overseas.
- Create shareable content appropriate for specific networks to both spread our brand, our content and links.
- Measure and monitor post analytics and audience behaviour to drive deep engagement and conversion.
- Develop, set up and monitor social media paid ads (such as Facebook and Instagram as necessary

**Content Development**
- Produce and publish written content such as articles, guides, blogs and newsletters to share the stories of each college’s units.
- Produce and/or manage the production of visual content such as videos, photos and infographics to share the stories of each college’s units

**Communications**
- Design and implement a fluid communications strategy/calendar for regular industry updates and promotions
- Work with the Sales team to deliver communications based on detailed industry and market knowledge
- Facilitate the delivery of targeted communications for stakeholders through activities including collateral, campaigns, social media, and online content

**Operations**
- Aid in delivering key strategic initiatives, business development and other relevant marketing projects
- Ensure Sales and Marketing workflows remain updated and work effectively
- Manage the GWC website for engagement and optimisation
- Liaise with and guide external service providers such as advertising companies and designers as necessary
- Manage and coordinate print marketing materials and content including brochures and flyers

**Accountabilities and Performance Measures**
- Achieves strategic communication and content objectives
- Meets or exceeds expectations in terms of social media engagement and content creation
- Native-speaker level in both spoken and written English
- To work within and help to foster our positive and supportive company culture and environment
- Strong knowledge of social media platforms and uses, as well as effective social media strategy
- Relevant marketing and digital qualifications or equivalent working experience.
- An organised self-starter who is also a strong collaborator and able to thrive in a high-pressure ever-changing environment
- Strong cross-cultural communication experience or the ability to communicate with people from non-English speaking backgrounds
- Experience within the education industry is preferred
- Some familiarity with HubSpot and its functions, including a drive to expand knowledge of the platform and its use across Sales and Marketing features

**Salary**: $70,000.00 - $75,000.00 per year

Schedule:

- Fixed shift

Work Location: In person

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