CRM Reporting

3 weeks ago

Melbourne, Australia bp Full time

**Job Profile Summary**

**Job Advert**
- bp is reimagining energy for people and our planet.
- We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too - working across our industry to improve people’s lives.
- Join us and you’ll be part of a highly connected, digitally focused, agile team that develops inventive ways of increasing our role in our customers’ lives.
- To make this transition, we’re looking for a CRM Reporting & Insights Analyst to join our AsPac CRM Marketing team. In this role, you’ll be instrumental in supporting the CRM team through target audience curation and segmentation, along with the creation and ongoing management of campaign and business performance reporting.**Key responsibilities**:

- Working with the data team to identify future opportunities that will improve bp’s offerings to our customers
- Collaborate with the external CRM agency to deliver data-driven campaigns
- Own the development of post-campaign analysis for BP Rewards and AA Smart Fuel data-driven campaigns
- Translate data and analysis into written reports, presentations and dashboards for internal partners
- Interpret results to enable the business to leverage insights to maximise value

**About you**:

- 5+ years' proven experience with commercial campaign or marketing analytics experience
- Formal qualifications in Statistics, Business Systems or a related field
- Demonstrated experience in developing business/commercial performance reporting
- Proficiency in SQL, Adobe Campaign and/or Salesforce Marketing Cloud - highly advantageous
- Advanced/Intermediate user with Excel

**Why join us?**

It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
- There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others

**Entity**
- Customers & Products

**Job Family Group**
- Marketing Group

**Relocation available**
- No

**Travel required**
- No

**Country**
- Australia

**About BP**

**CUSTOMER AND PRODUCTS**

We’re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.
- C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.
- Want to join the team? This means:
- being customer-centric, agile and responsive to changing customer needs and dynamic markets
- focusing on growth and development of customer offers
- optimising the chemicals and fuels value chains to maximise integrated value
- contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
- creating strategic partnerships that drive long-term value for C&P
- being digitally enabled and empowered by customer insights and data to deliver solutions.

**Experience Level**
- Intermediate

**Legal disclaimer

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