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CRM Marketing Manager

5 months ago

Melbourne, Australia Mars Recruitment Full time

The CRM Manager uses Salesforce database analysis, website analytics, reports and research tools to provide insights that drive the communications strategy and structure for multiple marketing campaigns.

**Responsibilities**:

- Create and implement the CRM campaigns for Projects and programs, to engage and nurture customers through throughout the sales journey
- Manage the ongoing development and maintenance of the CRM platform and strategy
- Analyse and interpret data to provide insights and adjust campaigns and communications accordingly
- Develop and refine all lead nurture programs, automations and data/audience segmentation
- Work closely with internal and external sales teams to ensure best in class use of the CRM and analysis, be the go-to for any queries or support
- Development of reporting process for sales and marketing using Tableau to provide insights and analysis to team and wider business
- Use Helix Personas to understand client profiles and behaviour, driving insights and advising new initiatives
- Implementing initiatives to ensure we capture robust, clean and complete customer data
- Agency and stakeholder management

Qualifications:

- Bachelor’s degree in marketing, communications or equivalent
- At least 3 years’ experience in a similar role
- Exposure to complex CRM journeys and developing customised communication pieces
- Experienced with marketing automation, behaviour-based marketing and CRM tools
- Experienced in CRM system management and database analysis
- Proficient in Salesforce CRM, Tableau and Pardot or similar systems