Shopper Marketing Manager

2 weeks ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

The Shopper Marketing Manager will own and drive the omni-channel shopper activation Game Plan within the Endeavour Group (EG) sales channel for our iconic multi-beverage portfolio.

You will support the Senior Shopper Marketing Manager in developing the EG Joint Business Plans (JBP) and play a pivotal role in the EG annual planning process. Your expertise will be crucial in executing shopper marketing activations that align with the EG Game Plan & unlock category growth.

**Key responsibilities**:

- Leverage a strong understanding of CUB’s customer/channel strategies to develop creative omni channel activations that deliver the triple-win (win for our consumers, our customers, and the CUB business).
- Lead clear prioritization within customer activities - planning and prioritisation of multiple activities at the same time and raising risks and opportunities in a timely manner.
- Improve campaign efficiencies via maximising key selling weeks, expanding or driving new occasions and leveraging ATL with our customers.
- Detailed design, creation, delivery, and review of customer activations in addition to the tailoring of national Big Bets, NPD and IMC within customer(s).
- End-to-end project management and the efficient coordination of tasks, resources, and timelines to successfully achieve project goals and timelines.
- Agency management including briefing, ways of working, rules of engagement and maintaining strong, strategic, relationships sharing CUB & customer priorities.
- Ensure ROIs are completed on time for all Gold/Silver activations and adjust plans based on learnings.
- Develop activation initiatives on time within budget.
- Support the to develop and present sales briefing content for activities to the agreed in-market timelines.
- Support the development of EG JBP in collaboration with the Senior Shopper Marketing Manager, Sales & Category teams to drive strategic initiatives that create a 3-way win.

**About you**:

- Extensive commercial experience gained within shopper / customer marketing, marketing or sales.
- Demonstrated project management skills with the ability to lead multiple campaigns simultaneously.
- Deep passion and understanding of consumer and shopper behavior.
- Demonstrated experience in brief writing and partnering with creative agencies.
- Outstanding communication and presentation skills.
- Experience in a shopper or customer marketing function preferred.
- Category Experience highly desirable.
- Experience in FMCG and/or Beverage highly desirable.

**Why Asahi?**

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on

We’re proud of who we are, and humble in how we work - we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.

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