CRM Marketing Specialist

3 weeks ago

Sydney, Australia Koala Full time

Koala’s mission is to deliver better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good, we are changing the way people buy and enjoy furniture to create happier, healthier habitats for people and the planet.

**Requirements**:

- Own and build the strategy for growing our CRM and refer a friend channels - from audience growth, engagement improvements, journey and trigger development and ultimately revenue
- Being responsible for our growth process for CRM and customer funnel - reviewing where the biggest opportunities lie and devising campaigns/initiatives to make improvements
- Leveraging automation to build audiences and customer journeys for different campaigns
- Briefing, copywriting, designing and executing best in class trigger/ad hoc CRM campaigns
- Adopting a “test, analyse and optimise” approach to our campaigns to ensure that we are always improving
- Reporting on performance, lessons and wins to key stakeholders
- Leverage industry-leading marketing technology (specifically Salesforce Marketing Cloud) to develop, build and schedule campaigns in collaboration with a variety of internal teams.

**Ideal background**
- 2-4+ years working on CRM and marketing automation strategy and execution
- A gun with tools of the trade - strongly preferred Salesforce Marketing Cloud (our CRM platform, or Braze, Marketo, Hubspot etc), SQL for grabbing audiences and HTML
- A commercial mindset and experience using CRM to drive business results
- Retail/eCommerce background but would be advantageous

Bonus: worked on Brand story-telling / Content marketing campaigns

**Benefits**

**Treehouse Perks and Privileges**

Koala is only great when its employees are happy — and we’re one happy bunch

Flexible hybrid working - The freedom and autonomy to do your best work the way that works for you, including from anywhere on the globe

Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

Monthly barbies and stocked kitchen - With an emphasis on healthy, local and organic produce.

Pet-friendly - The Koala Treehouse is as pet-friendly as they get

Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

Accelerate your career - We’ve partnered with RMIT where all of our Koala’s receive a discount, unlimited access to LinkedIn Learning and Koala facilitated resources.

Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to

**Koalities we look for**

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got ;)

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