Head of Brand, Campaigns and Advertising

2 weeks ago

Melbourne, Australia Department of Health Full time

Location: Melbourne | CBD

Job type: Full time

Organisation: Department of Health

**Salary**: $129,379 - $173,138

Occupation: Communications, Marketing and Media

Reference: VG/DH/CE/1721287

***:
The Head of Brand, Campaigns and Advertising plays a key role in the Communications and Engagement Branch leadership team to ensure the delivery of best practice brand, campaigns, advertising services.
The Head of Brand, Campaigns and Advertising leads a team of Marketing specialists to develop and deliver compelling advertising and visual content. They manage the governance and integrity of the department's advertising process and drive efficiencies to meet organisational goals. They are responsible for developing and evolving the department's brand strategy and ensuring the integrity of the visual brand.

**Accountabilities**:

- Develop and evolve the Department of Health's brand strategy to more effectively engage the Victorian community and our key stakeholders.
- Implement appropriate advertising and governance processes for all departmental and satellite agency campaigns.
- Lead the development of, implement and evaluate cost-effective, audience and insights-led campaigns, managing agency partners to deliver against campaign objectives.
- Manage budgeting and costs for campaigns, advertising and brand initiatives.
- Lead and manage specialists to ensure delivery of innovative, professional, high-quality brand, and design services by:Provide authoritative, strategic and expert advice to executives, business units and other key internal and external clients on the development, delivery and evaluation of creative elements for key projects; corporate style, publications and marketing, to ensure compelling, visually appealing, effective communications that comply with whole-of-Victorian Government communications guidelines and branding requirements.
- supporting staff to achieve their potential and contribution to organisational goals and outcomes
- modelling behaviours integral to good people management and departmental values
- where relevant, managing and monitoring specific improvement objectives in annual improvement plans
- pro-actively building and maintaining positive relationships with peers and stakeholders across the organisation.
- Instilling and driving a performance culture within the team
- Develop and maintain partnerships and professional relationships with senior executives, stakeholders and business units to ensure delivery of high-quality services.
- Manage a broad range of stakeholder requests across a complex organisation and negotiate, influence and resolve competing views to achieve strategic aims in line with departmental priorities.
- Proactively coordinate and collaborate with teams across the Communications and Engagement Branch as appropriate.
- Take a leadership role in developing processes for planning and managing communication projects in partnership with the broader Marketing group, ensuring expertise is leveraged from the Technology and Insights teams to ensure projects are delivered efficiently, effectively and to the required standards.
- Keep accurate and complete records of your work activities in accordance with legislative requirements and the department's records, information security and privacy policies and requirements.
- Take reasonable care for your own health and safety and for that of others in the workplace by working in accordance with legislative requirements and the department's occupational health and safety (OHS) policies and procedures.
- Demonstrate how the actions and outcomes of this role and work unit impact clients and the department's ability to deliver, or facilitate the delivery of, effective support and services.

**Mandatory Vaccination Policy**

**HOW TO APPLY**:
For this position, you are not required to address each of the key selection criteria in a separate written document.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa. Work eligibility will be checked as part of the recruitment process.

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