Head of Content

2 months ago

Melbourne, Australia City of Melbourne Full time

**Attractive salary package**

**Permanent Opportunity**

We are the City of Melbourne, a City of possibility and place to be bold and inspirational.

We are rapidly transforming to meet the evolving challenges faced by a global city. With a vision of being a leading organisation for a leading capital city, our mission is to create positive impact for our community. Each day, we work with passion and purpose so that together we achieve incredible things.

Together we
**Make the Difference**

**How this position will Make the Difference to City of Melbourne**

The Head of Content & Campaigns is responsible for leading the best practice management and delivery of CoM’s brand proposition through planned content and creative campaigns and services including graphic design, digital content production, agency management and distribution services.

The role manages a multi-disciplinary team that provides editorial advice and creative services to support the delivery of communication plans in line with agreed priorities.

The Head of content and Campaigns plays a lead role in shaping CoM’s content framework and delivery program. The role leads the Content & Creative team to work collaboratively across the Strategic Communications branch and with partners such as Destination Marketing to shape the quarterly and annual CoM strategic communications plan and ensure proactive content planning, delivery of creative communications, and timely production services across a diverse channel and audience mix.

This leadership role ensures Strategic Communications has content direction, alignment and maximises proactive opportunities with the City Communications teams and CoM business areas. A strong news sense, risk radar and audience understanding is critical, along with strong external relationships, including agencies and production houses.

Accountability for developing and managing policies related to the brand, relationships with external agencies and measurement of progress will be a critical deliverable for this role to ensure decisions and advice are data-led and performance excellence is sought from all activities.

**What you will bring**
- Ability to demonstrate and display City of Melbourne Values - accountability, integrity, courage, respect for self and others, and striving for excellence
- Leadership capability including leading by example and consistently working towards a constructive culture
- Ability to articulate and demonstrate benefits of positive culture and values
- Demonstrated experience in leading a team to achieve high performance outcomes with coaching skills to develop team capabilities, team cohesion and the ability to effectively manage conflict and under performance
- Analytical and lateral thinking skills and the ability to take the initiative, drive change and implement innovations
- Inter-personal, negotiation and persuasion skills with the ability to use discretion and judgement
- Demonstrated ability to develop, manage and maintain business plans and associated budgetary and financial management requirements
- Proven experience effectively managing issues within a highly political and complex environmentIn addition, the Head of Content and Campaigns will require:

- A degree tertiary qualification in Design, Media, PR or Communications with substantial relevant experience in an agency environment
- A highly motivated, values-led leader who can motivate, organise and manage a team
- Experience in briefing of external suppliers; project scheduling and traffic management; contract and budget management; and quality control for creative and production deliverables
- Demonstrated experience in content management and aligned campaign delivery in a complex and busy environment, with experience in agency or marketing teams preferable
- Portfolio of work that shows an ability to drive a creative team to advance the reputation of an organisation and drive engagement
- Demonstrated ability to work to deadlines in a fast-paced environment
- Ability to work independently and pro-actively within a high volume environment and escalating matters as required, ensuring timely resolution
- Excellent written communication skills
- Demonstrated experience in videography and photography, including editing and post-production

By joining us, you will become part of a remarkable team who work in a constructive and inclusive culture to shape the future of this city. Together, we champion difference, celebrate achievement and recognise positive impact.

To view the physical requirements of this position, please see below under
**Position Information.**

**How to apply**
- attach your resume
- respond to the selection criteria, in a separate document (no more than two pages), as listed above under **‘**What you will bring** ’**

Please address your covering letter to **Rebecca Skelton, Director-Strategic Communications.**

Applications will be accepted up until
**11:45pm Monday 6 February, 2023.**

City of

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