Associate Director, International Marketing and
2 weeks ago
**Job no**: 0058491
**Location**:Parkville
**Role type**:Full time; Fixed-term or Secondment 12 - 18 months
**Department/School**:Strategy and Culture
**Salary**:SM1
- **Leading internationally ranked University**:
- **Drive global reputation, acquisition and advocacy**:
- **12 to 18-month fixed term contract**
- The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated._
**About the Role**
Reporting to the Director, Global Integrated Marketing, the Associate Director International Marketing Communications will lead the development and delivery of the global integrated marketing and communications strategy. Managing a small team, the role will collaborate across the institution to coordinate offshore strategic positioning and marketing approach, including growing brand awareness, supporting ongoing student, partner and alumni engagement, and increasing student numbers and market share in key offshore markets. Programs will include thought leadership/PR, partnership activation, content marketing, lifecycle marketing, events, and digital marketing initiatives. The role will also establish and manage key agency relationships internationally.
For a more complete understanding of the scope and responsibilities of this role please refer to the attached.
**About You**
You are a proven international marketing and communications leader with experience in providing advice and senior executive support in large complex organisations. Your track record developing global digital and traditional integrated brand and segment marketing communication strategies, is underpinned by your strong focus in delivering outcomes and high levels of expertise and judgment. With a deep knowledge of digital marketing, ability to deliver large scale change management programs, and expertise in content development and reputation building, you thrive in leveraging insights and influencing stakeholders to shape and deliver strategic global growth opportunities.
**_ To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._**
**_ Please note: To be considered for this role you must have current valid work rights for Australia._**
**About the University**
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.
**Benefits of Working with Us**
**Be Yourself**
We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity. First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.
**Join Us**
PLEASE NOTE: We have engaged **SHK Asia Pacific Pty Ltd **as our sourcing and selection partner on this role.
**_ #LI-DNI_**
**Advertised**: 27 Jan 2023 12:05 AM AUS Eastern Daylight Time
**Applications close**: 10 Feb 2023 11:55 PM AUS Eastern Daylight Time
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