Activation Executive

3 weeks ago

Melbourne, Australia Spark Foundry Full time

**Job Description**:
**ACTIVATION EXECUTIVE**

**WHAT BENEFITS DOES SPARK OFFER?**
- Enjoy a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing through a range of initiatives including Yoga, Meditation, PT, a free subscription to the Calm app and education sessions that cover things like financial wellness, health & nutrition and so much more
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- Our Publicis Liberté flexible working approach and an industry leading parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- A culture of open feedback and support to reach your goals through our My Performance Conversation program
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network

**OUR VISION**
Spark Foundry. Famously Effective. Not one or the other, both.The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients.

**OUR VALUES**
- Allsorts - We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
- Art and Evidence - Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both.
- Royalty Makes Loyalty-There is a return on treating clients and partners like royalty. Nurturing clients’ businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
- Good Humans - Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.

**ROLE PURPOSE**
The role of the Activation Executive is to deliver best-in-class campaign activation across all channels (primarily offline-focused), delivering exceptional results against agreed parameters. This person should be well informed in the Australian media landscape and be able to reference this knowledge in client meetings and within their team.

**WHAT YOU'LL BE INVOLVED WITH**
- Internal relationship management
- Media buying/implementation
- Support the Activations team through partner briefings and negotiations
- Campaign analysis and optimisation
- Campaign management & finance processes
- Competitor & market analysis
- Support the Coordinator(s) in the team

**KEY RESPONSIBILITIES**
- Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.
- Optimise and track all campaign variables to ensure all objectives are met, work with the Client Manager to ensure all planning ideas/strategies are delivered through the activation process.
- Proactively completes regular and continuous analysis of market trends, economic issues and other factors affecting buys
- Campaign analysis and optimisation
- Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on the progress of the campaign
- Maintain accurate budget and spend management of campaigns

**YOUR SKILLS & WORK EXPERIENCE**
- Minimum 1 years relevant experience
- Experience of buying across all offline media (primarily TV), digital buying experience is beneficial
- Preferably a university degree or higher education qualifications
- Expert understanding and working knowledge of Australian media landscape
- Experience across the following Office platforms: Word, PowerPoint and Excel
- Have an understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion, Spectra
- Buying experience across MTV, RTV and STV with a strong track record of delivering against goals

**WHAT WE'RE LOOKING FOR**
- Works well within a team environment, including being responsible for junior team members
- Develops and maintains professional and friendly media and client relationships
- Curious with a willingness for continuous learning and progression
- Strong organisational skills with the ability to juggle multiple priorities
- Attention to detail that is second to none
- Sound planning, project management and time management skills
- Confident and engaging interpersonal, presentation and communication skills

**WHAT DOES LIFE AT SPARK LOOK LIKE?**

We offer progressive flexible working options to everyone at all levels - It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously - It’s championed by our own people internally and is a regular conversation. We have a lot of fun -

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