Events Marketing Manager

2 days ago

Sydney, Australia International Data Group, Inc. Full time

**Overview**:
At Foundry, formerly known as IDG Communications, Inc. and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.
Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.
Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.
What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.

**Responsibilities**:
The Marketing Manager, Sponsorship and Attendee Acquisition role is a full-time opportunity for an experienced marketing professional to take the lead in creating and executing high-impact marketing strategies for our events. Reporting to the Head of Marketing, this role focuses on driving sponsorship interest and attendee growth through innovative digital and multi-channel campaigns.
In this senior role, you will be responsible for the end-to-end planning, execution, and optimization of marketing campaigns to attract event sponsors and registrants. You will collaborate closely with Sales and Events Teams to ensure alignment on objectives and deliver a seamless experience from campaign to event execution. With a focus on both digital marketing and creative strategy, this role requires a proactive and data-driven marketer who can leverage CRM, digital platforms, and content to deliver outstanding results.

**Responsibilities**:

- Partner with Sales and Events Teams to strategise on target audiences, messaging, and campaign goals that align with event objectives.
- Implement creative digital marketing strategies, leveraging A/B testing, audience segmentation, and engagement metrics to continuously optimize campaigns.
- Manage CRM, marketing automation, and LinkedIn tools to track campaign performance, provide real-time reporting, and deliver insights for improvement.
- Oversee the end-to-end sponsorship marketing process, from developing sponsor outreach strategies to crafting compelling collateral that highlights event value.
- Collaborate with internal teams to ensure a seamless attendee journey, from first touchpoint through post-event follow-up.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent relevant experience.
- 3-5 years of experience in a digital marketing role, preferably within events, B2B marketing, or sponsorship acquisition.
- Proven experience in executing digital marketing campaigns with CRM and marketing automation tools, such as Cvent, HubSpot, or Marketo.
- Familiarity with LinkedIn for Business, Google Analytics, and social media advertising.
- Strong creative thinking, with the ability to develop innovative strategies that drive engagement and lead conversion.
- Analytical mindset with the ability to interpret metrics and data to enhance campaign outcomes.
- Ability to work independently and lead projects within a collaborative team environment.

About the Benefits
- Convenient Location: Our office in the heart of North Sydney provides an easily accessible commute.
- Work-Life Balance: Enjoy flexible work arrangements that allow for a balanced approach between WFH and the office.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
- Learning and Development: Access our comprehensive learning and development program, empowering you to expand your skills and knowledge.
- Volunteering Initiatives: Engage in meaningful volunteering opportunities, contributing to the community and making a positive impact.
- Diversity and Inclusion: Take part in our Diversity and Inclusion Council, where you can help shape a more inclusive workplace culture.

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