Acquisition Marketing Lead

4 weeks ago

Sydney, Australia Hatch Full time

** This role is at ReadyTech (not for Hatch)**

Hatch is supporting ReadyTech to find a great Acquisition Marketing Lead to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like ReadyTech.

**About the role at ReadyTech**

We’re looking for an Acquisition Marketing Lead to join our Sydney-based Marketing & CX team The Acquisition Marketing Lead role exists to increase overall market share, and share of wallet for existing customers and to optimise our marketing automation and operations processes. This is achieved through various top-of-funnel campaigns and activities for acquisition, growth and account-based marketing.

**Seniority**

**Mid Level** - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

**Responsibilities**
- Market and User Research - Plan, execute and analyze market and user research activities from various sources, and identify patterns and trends to make design recommendations
- Market and Customer Research - Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
- Content Development - Build and manage a rich content calendar that attracts the relevant audiences
- Customer Journey Insight Development - Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience

**Strengths**
- Critical thinking - Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
- Collaboration - Works with others by being open, clear in communication and listening to achieve goals
- Creativity - Generates multiple innovative/new/novel ideas to solve a problem

Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like ReadyTech.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Salary**: $80,000.00 - $120,000.00 per year

Work Location: One location

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