Channel Marketing Manager, 4.1

2 weeks ago

Sydney, Australia ANZ Banking Group Full time

About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

The role aligns to ANZ Retail Distribution which is part of the Australia Retail Division supporting ANZ’s largest market, with approximately 15,000 employees servicing five million Retail customer across Australia. This role is responsible for the development of both channel and customer portfolio strategy including proposition development for our national network of ANZ Mobile Lenders. The role requires strong B2B and B2B-2C expertise and an understanding of Home Lending economics/financial levers and customer behaviours. The role acts as the conduit (both inwards and outwards) between the business (Tribe) and the broader marketing function (specifically the Go To Market (GTM) Campaign Leads and Personalisation.

**This role is accountable for**:
Developing and orchestrating marketing strategies and campaigns that ANZ Mobile Lending franchisees can deliver to drive Home Loans sales growth in their respective territories.
Lead the development of annual, quarterly and monthly marketing plans for the Mobile Lending business, in consultation with the Head of Channel Marketing, Go To Market and other key business stakeholders.
Bringing large cross functional teams together engaging across product, distribution, operations and marketing services to create great Mobile Lending franchisee and end-customer outcomes.
Leveraging learning across distribution and driving innovation through learning across distribution channels.
Portfolio and Proposition Development strategy including offer development, management and implementation utilising commercial acumen and active priority segment consumer insights / analytics to drive growth.
- Priority segment CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points.
Ensuring product and channel-market fit with strong alignment to the divisional marketing strategy.
Drive customer-centricity & competitive differentiation in product and partner development.
Product proposition development as ‘reasons to believe’ for CVPs
Product and customer experience funnel analysis and opportunity identification
Lead product and customer experience playbook creation.
Oversee and execute translation of propositions into suite of consumer-facing offers including commercial benefits per offer ready for prioritisation.
Delivering commercial and customer results aligned to the product and Mobile Lending business KPI’s.

**Role Location**: 242 Pitt Street, Sydney NSW 2000

**Role Type**: 12-months fixed term/Secondment opportunity

What will you bring?

To grow and be successful in this role, you will ideally bring the following:
Experience in leading teams (direct / indirect)
Great conceptual thinker and deep understanding of Customer Experience (CX) principles, frameworks and methodologies.
Significant track record in delivering well considered strategies that deliver business results.

**Business / Commercial acumen**: Track record of being able to deliver both commercial results and better customer experiences. Acts as a trusted advisor
Understands macro trends and how they are influencing customer behaviour and driving opportunities.
A problem solver - you are energised by tackling complex problems and use critical thinking, your network, skills, knowledge and available data to drive better outcomes - for the customer and commercially.
Gets people excited about an idea, concept, product or service being offered. Carefully prepares arguments and presentations ahead of meetings
Demonstrated skills in executive & senior stakeholder management with the ability to manage relationships & expectations within the division to Management Board level

An effective stakeholder manager - this role requires the ability to bridge the worlds of product related KPI’s with customer centric decisions and influence the GTM activity to deliver the best outcome
A customer centric mindset - demonstrating a thirst for a better understanding of the customer, defining the problem their eyes.
Actively connects outside and inside ANZ to leverage latest thinking, providing practical/relevant ideas, improvements and fit-for-purpose solutions
Ability to galvanise a diverse group of people around a common mission
Identifies opportunities for improvements in outcomes, processes and systems to improve results and performance.
Marketing leadership experience
Experienced strategic marketer - Uses extensive experience in both strategic marketing, data and technology led environments.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these thi

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