Marketing Manager, Owned Channels

1 week ago

Sydney, New South Wales, Australia Commonwealth Bank Full time

Do work that matters


The purpose of this role is to support a connected and orchestrated presence of CBA in market, across our Owned Media Channels.

This involves supporting the implementation of the owned media business case; coordinated, efficient planning and execution across owned channels aligned to business objectives; implementation of our media mix principles, and campaign execution across the newly established Paid and Owned Media Centre of Excellence (CoE).

Critical to this role is stakeholder management and the ability to work closely and collaboratively with Marketing team members, technology partners, group-wide business partners and agency partners.


See yourself in our team

On any given day, you will:

  • Support strategic planning across owned channels, with clear principles for prioritisation to support business objectives and quarterly valuation reporting
  • Lead the execution of Owned Channels campaign plans across platforms with primary focus on leading ATMs and Statement production schedules
  • Support the execution of Owned Channels campaign plans and the broader Owned Channels Chapter to execute campaigns across Digital Merchandising Screens, Shopfronts, Media Walls, inbranch posters, in
- branch activations and other owned channel environments where technical campaign execution support is required

  • Lead ATM content enhancements and represent Marketing on tech crews and ATM project streams including external ATM vendor engagement
  • Drive engagement with the owned media strategy through education of and partnership across Marketing
  • Implement media mix principles, in partnership with Marketing Chapter Leads, for holistic channel management
  • Support governance and reporting on media investment and performance, in partnership with lead media agency and paid media team
  • Support and contribute to quarterly planning across the newly established Paid and Owned Media CoE, using the Pace framework to facilitate alignment and prioritisation
  • Work closely and collaboratively across CBA Group stakeholders, Marketing team members, technology and agency partners
  • Build strong, collaborative relationships with key business partners, including Risk, Procurement, MCA Operations and Tech, Creative Services, Technologies and Operations and Agency Partners to ensure successful change management for owned media

We'd love to hear from people who have:

  • Passion for technical specialisation and campaign execution across various Owned Marketing channels
  • previous experience leading marketing channel execution is desired
  • Sound understanding of marketing channels and media mix, including paid, owned and social media
  • Strong analytical, planning and prioritisation capability
  • Exceptional organisational skills with the ability to work independently in a dynamic, fastpaced environment
  • Well developed commercial acumen with Marketing/Media or Digital experience
  • Evidence of project management experience including time management and ability to influence and negotiate with senior colleagues to achieve positive outcomes
  • Ability to use strategic planning and thinking to build and deliver advertising and marketing plans aligned to key target metrics
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Advertising End Date: 29/11/2023

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