Lifecycle Marketing Specialist

1 month ago


Sydney, Australia Bluefin Resources Full time

This prominent company is a dominant player in the health insurance industry and is currently involved in a range of exciting initiatives across the organization. In response to high demand, the company is searching for a skilled Lifecycle Marketing Specialist to oversee the end-to-end planning and execution of critical lifecycle, member support, and retention communication campaigns.

As a Lifecycle Marketing Specialist, the primary focus of this role will be to design and implement campaigns that enhance member retention and experience rates. By delivering targeted communications through both traditional and digital channels, the specialist will help members comprehend the value of their coverage and ensure they receive the right messaging at the right time. Ultimately, the goal is to improve member satisfaction and increase the company's overall performance

Day to day you will be responsible for;
- End to end campaign planning and delivery of key lifecycle, member support and retention communications
- Support in the delivery of mandatory communications
- Work with a high performing, collaborative team to ensure stakeholders are briefed and kept in the know with projects
- Have a customer first approach to all things marketing
- Make a difference by sharing your ideas with the team and adding value on activity
- Support the Lifecycle Marketing team to deliver targeted campaigns focusing across Acquisition, engagement, and retention

You will be passionate about lifecycle marketing activity with an enthusiasm for putting the customer first. If you have proven experience working in a Lifecycle role this is highly desirable. You will enjoy working in a team and collaborative environment and have experience in managing stakeholders both internally and externally.
- Strong end-to-end marketing campaign experience and a proven track record of results
- Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns
- Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns
- Enjoy working in a fast-paced, multi-disciplinary environment with a flexible, agile approach to delivery.

BBBH52681_167652754137721



  • Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...


  • Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...


  • Sydney, Australia Hatch Full time

    ** This role is at Flare (not for Hatch)** Hatch is supporting Flare to find a great Lifecycle Marketing Specialist to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Flare. **About the role at Flare** Reporting to the...


  • Sydney, Australia CMC Markets Full time

    Customer Lifecycle Marketing Specialist (Bilingual) - Asia Pacific CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific....


  • Sydney, Australia Montu Full time

    **Company Description** Montu is Australia’s largest medical cannabis company. With operations in Australia and Europe, we take a technology-first approach to improving the medical cannabis patient experience - whether it’s by delivering best-in-class online clinical care, or through our industry-leading product lines and innovative supply chain...


  • Sydney, Australia Montu Full time

    Job DescriptionReporting into the CRM Automation Manager, the role of a Lifecycle Specialist is to support the development, execution, and continuous refinement of multi-channel patient campaigns and lifecycle communications that drive patient activation, engagement and retention.The Lifecycle Specialist will analyse and report on campaign performance data...


  • Sydney, Australia F45 Training, Inc. Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...


  • Sydney, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...


  • Sydney, Australia Aquent Full time

    **$90,000 - $100,000 + Super**: - **Leading Pet Care Retailer**: - **Sydney** **Client Description** Do you love animals and marketing?** This is a great opportunity for data-driven CRM marketers who are comfortable in a fast-paced retail environment. You’ll be part of a large Pet Care retailer in northwest Sydney delivering end-to-end customer...


  • Sydney, Australia Aquent Full time

    **$90,000 - $100,000 + Super**: - **Leading Pet Care Retailer**: - **Sydney** **Client Description** Do you love animals and marketing?** This is a great opportunity for data-driven CRM marketers who are comfortable in a fast-paced retail environment. You’ll be part of a large Pet Care retailer in northwest Sydney delivering end-to-end customer...


  • Sydney, Australia Latitude IT Full time

    Start up business within a well established and popular Australian brand - Hybrid working model and a CBD office location - A role with ownership, help develop the CRM and lifecycle marketing strategy As the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from...


  • Sydney, Australia Hatch Full time

    ** This role is at Prospa (not for Hatch)** Hatch is supporting Prospa to find a great Marketing Specialist - Partner Lifecycle to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Prospa. **About the role at...


  • Sydney, Australia Isentia Full time

    Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations. Isentia is part of the Access Intelligence group. Access Intelligence a tech innovator,...


  • Sydney, Australia Sharp & Carter Full time

    Incredible opportunity to join an Industry Leading, Australian Owned Retail bra - $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH - Huge Growth Potential with Lots of Training and Development **About** Our client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional...


  • Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3614642**Contact Name**: - Brett Dickinson- **Salary**: - $130,000.00 - $155,000.00 Year- This innovative fintech business has developed an award winning and world leading technology. After several...


  • Sydney, Australia S2M Full time

    International Fintech launching in Australia - Unlimited career growth potential - $130k to $155k package depending on experience This innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle...


  • Sydney, Australia Sharp & Carter Full time

    Amazing Customer Marketing Manager - Retention opportunity | Big B2C Brand - Develop, nurture and protect their customer base | Leadership position - Amazing B2C Brand | $160,000 base + super + bonus | CBD & WFH Options - **Amazing Customer Lifecycle Marketing Manager - Retention opportunity | Big B2C Brand**: - **Develop, nurture and protect their customer...


  • Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...


  • Sydney, Australia Salt Recruitment Full time

    Our client is an award-winning global Fintech & Martech giant that has repeatedly been listed as one of Fortune’s Top 100 Best Places To Work, for culture and offering groundbreaking tech eCommerce SAAS solutions to 150+ markets across the globe. This is an exciting opportunity for a lifecycle/customer marketing manager as you will be executing...


  • Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...