Customer Lifecycle Marketing Specialist, Apac

3 weeks ago

Sydney, Australia Isentia Full time

Isentia is the Asia-Pacific region's leading media intelligence company; empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to government bodies and not for profit organisations.

Isentia is part of the Access Intelligence group. Access Intelligence a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences - from customers to stakeholders, politicians to influencers and the media.

This is a newly created role sitting in our Growth Marketing team. As the Customer Lifecycle Marketing Specialist APAC, you will be responsible for the management of all aspects of digital marketing, marketing automation, data analytics best practices, platform developments and martech ecosystem architecture.

You’ll consistently analyse marketing strategies implemented to ensure they meet best practice and help the business drive more leads, improve conversions and increase retention.

**Technical Skills**
- 2+ years experience using Marketing Automation tools (ideally Hubspot) and Salesforce
- Confident using Excel/Google Sheets and working with large data sets
- Experience working with additional martech tools including paid ads, lead gen tools, website management, webinars, online chat, project management & marketing attribution models etc.
- Experience using Google Tag Manager and Google Analytics is desirable but not necessary
- SaaS B2B background preferred

**Other Attributes**
- Team player, self-motivated, able to plan and prioritise effectively
- Data-driven, strong attention to detail.and continuous improvement mindset
- Proven analytical, problem solving, and innovative thinking abilities
- Strategic thinking that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
- Excellent written and verbal English communication skills

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