Lifecycle Marketing Specialist
6 days ago
** This role is at Flare (not for Hatch)**
Hatch is supporting Flare to find a great Lifecycle Marketing Specialist to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Flare.
**About the role at Flare**
Reporting to the Head of Marketing, in this newly established role as Lifecycle Marketing Specialist, you’ll own and expand out Flare’s lifecycle programs to drive adoption of our suite of workplace financial products. You’ll be driving impactful campaigns across both B2C and B2B audiences within the Australian market.
We’re scaling our marketing function and are seeking out high performing team members to join us to help realise Flare’s vision.
How You’ll Make An Impact
- Continual optimisation of journeys, developing best practices, and sharing insights and key milestones across all activity
- Identify opportunities within the data to help optimise yield and ROI
- Conduct experiments to help drive the optimal path to purchase and refine our lifecycle programs.
- Build segmentation and personalisation with our communications, identifying key moments in time for interactions
- Monitor campaign deliverability reporting
- Work cross-functionally with Marketing, Data, Sales and Product teams to support the execution of our key initiatives within your programs of work
What We’re Looking For
- 3+ years in a similar role within Lifecycle Marketing or Marketing Automation
- Ability to effectively prioritise multiple projects at once and focus on key actions that drive tangible results
- Extensive knowledge of marketing automation tools, preferred experience across Hubspot and Customer.io
- Can articulate and build requirements for our Data Director to further enhance reporting of our lifecycle programs
- Someone that brings both technical lifecycle marketing skills and creativity into the role
- Good knowledge of HTML and CSS
**Seniority**
**Mid Level** - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
**Responsibilities**
- Multi-Channel Strategy - Execute marketing strategy by using relevant marketing channels
- Research and Insight Development - Develop deep market and customer insights to guide strategy and activities
- Multi-Channel Marketing Campaigns - Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
**Strengths**
- Written communication - Writes in a clear and structured format to convey information and ideas effectively to a target audience
- Creativity - Generates multiple innovative/new/novel ideas to solve a problem
- Collaboration - Works with others by being open, clear in communication and listening to achieve goals
Hatch exists to level the playing field for people as they discover a career that's right for them. We model this in our hiring process for our partners like Flare.
We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
**Salary**: $60,000.00 - $120,000.00 per year
Schedule:
- Day shift
-
Lifecycle Marketing Specialist
2 weeks ago
Sydney, Australia Bluefin Resources Full timeThis prominent company is a dominant player in the health insurance industry and is currently involved in a range of exciting initiatives across the organization. In response to high demand, the company is searching for a skilled Lifecycle Marketing Specialist to oversee the end-to-end planning and execution of critical lifecycle, member support, and...
-
Marketing Lifecycle Strategist
4 days ago
Sydney, New South Wales, Australia Xero Full timeXero is a pioneering cloud accounting platform that empowers small businesses and their advisors to thrive. Our purpose is to make life better for people in small business, their advisors, and communities worldwide.We support our people to do the best work of their lives, enabling them to help small businesses succeed through better tools, information, and...
-
Customer Lifecycle Marketing Specialist
4 days ago
Sydney, New South Wales, Australia News Corporation Full timeRequired Skills and Qualifications5+ years of hands-on technical experience within marketing automation platform Marketing Cloud Account Engagement (Pardot).Proven experience working within marketing operations, customer lifecycle marketing, or a related field.Proficiency in CRM integrations related to Salesforce.Experience managing marketing campaigns and...
-
Customer Lifecycle Marketing Manager
5 days ago
Sydney Central Business District, Australia Mars Recruitment Full timeMy client has been a leader in the online trading space for over 30 years, winning countless awards for their technological brilliance. Their growth over the past 5 years is unrivalled and phenomenal. You’d be joining a business with a growing, invested culture where you can grow, learn and accelerate your career. The business offers true working...
-
Lifecycle Marketing Lead
3 days ago
Sydney, New South Wales, Australia Roman Health Pharmacy LLC Full timeXero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...
-
Lifecycle Marketing Specialist
3 days ago
Sydney, New South Wales, Australia Tbwa ChiatDay Inc Full timeVGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.We have an exciting opportunity for a Lifecycle Marketing Specialist to join our Real time CRM team in Sydney.This role will focus on maintaining and optimising the CRM with a focus on real time campaigns across all brands.Key...
-
Lifecycle Marketing Manager
22 hours ago
Sydney, New South Wales, Australia Spaceship Full timeRole OverviewThis is a key position within Spaceship, focusing on lifecycle marketing and customer journey development. As the ideal candidate, you will leverage your expertise in CRM and marketing automation to drive engagement, conversion, and retention throughout the customer lifecycle.About the RoleYou will report to the VP of Marketing at Spaceship and...
-
Lifecycle Marketing Pro
7 days ago
Sydney, New South Wales, Australia Blueberry. Full timeAbout the RoleCreate comprehensive customer journeys that engage and nurture leads throughout their lifecycle.Develop and execute email campaigns across the customer lifecycle, leveraging HubSpot and Iterable for segmentation, automation, and personalisation.Utilise data to measure, analyse, and report on the performance of lifecycle marketing initiatives.
-
Lifecycle Marketing Manager
5 days ago
Sydney, Australia S2M Digital Full time**Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3614642**Contact Name**: - Brett Dickinson- **Salary**: - $130,000.00 - $155,000.00 Year- This innovative fintech business has developed an award winning and world leading technology. After several...
-
Lifecycle Marketing Manager
5 days ago
Sydney, Australia S2M Full timeInternational Fintech launching in Australia - Unlimited career growth potential - $130k to $155k package depending on experience This innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle...
-
Marketing Specialist
7 days ago
Sydney, Australia Hatch Full time** This role is at Prospa (not for Hatch)** Hatch is supporting Prospa to find a great Marketing Specialist - Partner Lifecycle to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Prospa. **About the role at...
-
Junior Lifecycle Marketer
1 week ago
Sydney, Australia Hatch Full time** This role is at Eucalyptus (not for Hatch)** Hatch is supporting Eucalyptus to find a great Junior Lifecycle Marketer to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Eucalyptus. **About the role at...
-
Customer Lifecycle Marketing Manager
6 days ago
Sydney, Australia Sharp & Carter Full timeEmpowering role to lead and execute their entire customer lifecycle function - This is a Massive B2C Services Brand | Work with a great bunch of people - Strategic & hands-on role | Amazing Culture | High-tech HO in CBD | $150,000 +++ - **Empowering role to lead and execute their entire customer lifecycle function**: - **This is a Massive B2C Services Brand...
-
Marketing Lifecycle Growth Strategist
3 days ago
Sydney, New South Wales, Australia Roman Health Pharmacy LLC Full timeRole OverviewXero is a leading cloud-based accounting software that empowers small businesses and their advisors to thrive.As a Marketing Lifecycle Growth Strategist at Xero, you will play a crucial role in supporting our global Accountants & Bookkeepers (Partners) lifecycle and engagement strategy.
-
Marketing Specialist
5 days ago
Sydney, Australia Bluefin Resources Full time**12-month FTC opportunity to extend**: - **Mission led organisation that live by their values of helping people and making a difference**: - **Hybrid work environment** **About the Company** This leading organisation, who dominate the health insurance industry, are doing very exciting things across the business and due to demand, they are seeking a...
-
Customer Lifecycle Marketing Manager
7 days ago
Sydney, Australia hipages Full time**About the role**: A fantastic opportunity for a Customer Marketing Manager to join the hipages team is now available. In this role you will be empowered to re-shape how hipages engages our tradies by creating seamless and personalised experiences on and off platform. Your purpose is to establish and maintain tradie usage habits across the hipages...
-
Head of Lifecycle and Engagement, Prime
19 hours ago
Sydney, Australia Amzn Commercial Srvcs Pty Ltd Full timeBachelors degree in Business, Marketing, Economics or a similar field. - 10+ years commercial experience - Strong background in marketing analytics, with a bias towards B2C Marketing and analytics - Excellent business judgment and an ability to think strategically and execute methodically. - Excellent interpersonal and communication skills - written and...
-
Lifecycle Marketing Manager Financial Services
19 hours ago
Sydney, Australia Talent Web Full timeProgressive, values based financial services organisation - Leadership opportunity, 2IC role to Head of Marketing - $170k plus super **Lifecycle Marketing Manager - Financial Services** - Progressive, values based financial services organisation - Leadership opportunity, 2IC role to Head of Marketing - $170k plus super TalentWeb are proud to be retained by...
-
Digital Marketing Specialist
6 days ago
Sydney, Australia Hatch Full time** This role is at Flare (not for Hatch)** Hatch is supporting Flare to find a great Digital Marketing Specialist to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Flare. **About the role at Flare** Reporting to the...
-
Marketing Specialist
2 weeks ago
Sydney, Australia Real Time Australia Full time$370 per day incl. super - 12 month contract - Hybrid/WFH options - Startup culture in a highly supportive and efficient team - Voted top 100 places to work by Fortune - 21 years in a row! **Looking to join a progressive, positive and inclusive team?** Our client is a global FinTech (SaaS) leader providing its customers with smarter business tools, whilst...