Lifecycle Marketing Manager

2 months ago

Sydney, Australia Latitude IT Full time

Start up business within a well established and popular Australian brand
- Hybrid working model and a CBD office location
- A role with ownership, help develop the CRM and lifecycle marketing strategy

As the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from acquisition through to retention.

You will work closely with the other marketing channel owners and report into the Head of Growth. The Lifecycle Marketing Manager will help to define and implement the growing customer engagement and build on the current infrastructure that includes CDP triggered events, granular attributes for segmentation and the opportunity to leverage personalisation, SMS and push notifications.

**Key Responsibilities**:

- Develop and execute the CRM and lifecycle marketing strategy
- Test and learn audience segmentation and targeting
- Develop and maintain a strong understanding of our customer base, their needs, and preferences
- Build and maintain an audience segmentation framework to service commercial and marketing campaign requirements
- Use data and analytics to continually optimize campaigns and improve customer engagement and retention
- Define KPI's and work with data and product to develop processes for campaign reporting
- Continually stay up-to-date with industry trends and best practices to drive innovation and improve our marketing strategies

**Requirements**:

- 3-5 years experience of CRM and Lifecycle Marketing
- Strong analytical skills and experience for creating data-driven decisions through A/B testing, campaign reports, dashboard and analytics
- Advance knowledge in Google Analytics, HTML, Liquid templates and CRMs
- Passionate about tech, activities and adventure
- Strong work ethic and a passion for working in a start-up environment
- Strong written, oral and presentation skills
- Bachelor’s degree preferred

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, Australia F45 Training, Inc. Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...

  • Lifecycle Marketing Manager

    2 months ago

    Sydney, Australia F45 Training Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...

  • Lifecycle Marketing Manager

    5 days ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3614642**Contact Name**: - Brett Dickinson- **Salary**: - $130,000.00 - $155,000.00 Year- This innovative fintech business has developed an award winning and world leading technology. After several...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    5 days ago

    Sydney, Australia S2M Full time

    International Fintech launching in Australia - Unlimited career growth potential - $130k to $155k package depending on experience This innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle...

  • Lifecycle Marketing Manager

    4 weeks ago

    Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Lifecycle Marketing Manager

    3 weeks ago

    North Sydney, Australia TPG Telecom Full time

    We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, Australia Salt Recruitment Full time

    Our client is an award-winning global Fintech & Martech giant that has repeatedly been listed as one of Fortune’s Top 100 Best Places To Work, for culture and offering groundbreaking tech eCommerce SAAS solutions to 150+ markets across the globe. This is an exciting opportunity for a lifecycle/customer marketing manager as you will be executing...

  • Lifecycle Marketing Manager

    4 weeks ago

    Sydney, Australia OrbitRemit Full time

    Sydney, Australia **Who we are**: OrbitRemit is an innovative and fast growing digital payments company. We have developed world leading technology enabling our customers to transfer money internationally at the best possible exchange rate, for the lowest possible fee. We are a disruptive force in the area of cross border payments helping our customers send...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, Australia Bluefin Resources Full time

    This prominent company is a dominant player in the health insurance industry and is currently involved in a range of exciting initiatives across the organization. In response to high demand, the company is searching for a skilled Lifecycle Marketing Specialist to oversee the end-to-end planning and execution of critical lifecycle, member support, and...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...

  • Customer Lifecycle Marketing Manager

    6 days ago

    Sydney, Australia Sharp & Carter Full time

    Empowering role to lead and execute their entire customer lifecycle function - This is a Massive B2C Services Brand | Work with a great bunch of people - Strategic & hands-on role | Amazing Culture | High-tech HO in CBD | $150,000 +++ - **Empowering role to lead and execute their entire customer lifecycle function**: - **This is a Massive B2C Services Brand...

  • Lifecycle Marketing Executive

    2 months ago

    Sydney, Australia Sharp & Carter Full time

    Incredible opportunity to join an Industry Leading, Australian Owned Retail bra - $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH - Huge Growth Potential with Lots of Training and Development **About** Our client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, Australia Hatch Full time

    ** This role is at Luxury Escapes (not for Hatch)** Hatch is supporting Luxury Escapes to find a great Lifecycle Marketing Manager to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Luxury Escapes. **About the role at...

  • Marketing Manager

    1 month ago

    Sydney, Australia Real Time Full time

    $520 Daily INCL Super - 12M Contract + Paid Public HolidaysHybrid WFH / WFO - Sydney CBD 2 Days per week Global Markets - 150+ Countries - FinTech SaaS We have an exciting opportunity for a Marketing Manager - Customer Lifecycle to join our client, a global FinTech (SaaS) giant - the 3rd largest in the world!What your exciting days will look like:...

  • Lifecycle Marketing Manager

    1 week ago

    Sydney, Australia TPG Telecom Full time

    Exciting time to join a top 100 ASX listed business with big goals - Hybrid working arrangement, mix of working from home and the office - Awesome company culture and benefits We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of...

  • Customer Marketing Manager

    1 month ago

    Sydney, Australia Tyro Full time

    **Why work for us** We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture. Tyros are a highly collaborative mix of people. You will work closely with our awesome...

  • Lifecycle Marketing Manager

    2 months ago

    Sydney, Australia Hatch Full time

    ** This role is at REA Group (not for Hatch)** Hatch is supporting REA Group to find a great Lifecycle Marketing Manager to join their Marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like REA Group. **About the role at REA Group** The...