Customer Lifecycle Marketing Specialist

2 months ago

Sydney, Australia CMC Markets Full time

Customer Lifecycle Marketing Specialist (Bilingual)
- Asia Pacific

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.

We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special this is the role for you.

ROLE AND RESPONSIBILITIES

Reporting to the Customer Lifecycle Marketing Manager, APAC & CA, this role will work alongside our global Customer Lifecycle team as well as local marketing and distribution teams. This opportunity will enable you to shape our customer strategy across the Asia Pacific & Canadian markets.

Key Responsibilities
- Work closely with the Customer Lifecycle Marketing Manager to assist in the delivery of the CMC Markets lifecycle strategy for both CFD APAC & Canada and CMC Invest clients.
- Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
- Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
- Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimise campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
- Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

General responsibilities
- Support the Customer Lifecycle Marketing Manager with planning and relevant budget management.
- Provide ad hoc digital support, back up and assistance to other team members within the marketing division as necessary.
- Maintain personal/professional development to meet the changing demands of the role.
- Build and maintain strong relationships with stakeholders across the APAC region.
- Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.

KEY SKILLS AND EXPERIENCE

Must haves:

- Written & spoken bilingual - Simplified Chinese.
- Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
- Tertiary qualification in Marketing, Business IT or a related field of study.
- Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
- Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
- Advanced knowledge of Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.

KEY COMPETENCIES
- An analytical mind and strong problem solving skills
- Good commercial acumen
- Positive attitude and resilience
- Exceptional attention to detail
- Ability to build strong relationships with a wide range of stakeholders
- Ability to execute projects on deadline in an ever changing environment
- Customer first attitude
- A keen interest in new and developing technologies
- Excellent communication and presentation skills, written and oral

**BENEFITS**:

- Charity give-back days.
- 1 extra annual day of leave for your birthday.
- A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing,

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

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