Product Marketing Manager

3 months ago

Sydney, Australia Q-CTRL Full time

**About us**

We hold the key to making quantum technology useful and operate at the highest levels of the emerging quantum sector. Our products are already revolutionizing the way quantum technology is used; From educating the workforce on how quantum computing works with Black Opal, to the industry-first native integration of our performance-management software with IBM Quantum services in November 2023, we are building the global quantum sector and defining the quantum infrastructure software segment. But our work isn’t limited to quantum computing; we go everywhere that quantum goes. In July 2023 our work with Australian Defence delivering software-ruggedized quantum sensing for navigation without GPS was featured in the New York Times.

We base these world-leading commercial outcomes on a foundation of transformational research. We operate the industry’s largest team of experts in quantum control, and push the limits of human capability through our software, hardware, and technical publications in the world’s most prestigious scientific journals.

As a high-growth global quantum startup we’ve raised US $74M since 2017 from investors such as Airbus Ventures, Horizons Ventures, Main Sequence Ventures, Salesforce Ventures, Sierra Ventures, SquarePeg Capital, and others; this includes the world’s largest Series B for any quantum software company, announced in early 2023. Adding to the completion of our new global HQ in Sydney (Australia’s first fully dedicated, commercial quantum technology site), Los Angeles, and Berlin offices, we’ve also recently announced our expansion into the UK to continue to impact the development of quantum technology globally.

We’re led by our values: to be real, to be trusted, to be just, and to be revered. We’ve brought together an inspiring team of world-leading physicists, engineers, product and design specialists (to name a few) to help us shape the future of quantum technology. And we’re looking for new team members who want to help us change the world.

**About the role**:
Q-CTRL is looking for a hands-on Product Marketing Manager based out of California (Los Angeles preferred) or Sydney, Australia to develop and deploy product, growth and GTM campaigns. The role will report to our Marketing Lead.

We are looking for a proven technology marketing manager who loves rolling up their sleeves, making things happen, and helping emerging and fast growing companies like us stand out in a crowded, rapidly growing early market like Quantum Computing and Quantum Sensing.

**What you'll be doing**:
**Product Marketing**:

- Manage Product Marketing efforts at Q-CTRL. Partner with Sales and Product teams in aligning roadmaps, conducting market research and implementing new strategies based on findings.
- Tell our product story and formulate a product marketing roadmap that outlines engagement and touchpoint opportunities with customers.
- Communicate the vision and value of new and existing products to sales teams and develop assets and collateral that facilitate the sales process.
- Creating product marketing assets that support brand and communications objectives.

**Go-To-Market**:

- Develop GTM launch strategies that establish value proposition, launch narrative, collateral, channel plan and media mix.
- Deploy campaigns focused on new and existing products, determining ideal customer segments, creating high impact assets and measuring success.
- Analyze and continuously improve campaign performance in order to meet strategic business objectives.
- Be part of the team that develops and implements promotional, lead generation, and lead nurturing programs.

**Execution**:

- Translate high-level strategies into actionable, ambitious, yet attainable plans. Develop, plan, and manage marketing activity inline with campaign budgets.
- Create advertising material including print, digital, social media, videos, posts and interactive assets.
- Lead, design and develop conference campaigns that showcase new products to potential customers, key stakeholders and business partners.
- Engage agencies, freelancers and internal teams to develop assets for individual products and markets.
- Develop relevant metrics and track performance in campaigns, events, and other initiatives.

**Your qualifications and behavioral attributes**:

- 5+ years of work experience in product marketing or technology marketing with specific experience managing key product marketing functions: Customer Research, GTM, Digital Marketing, Social Media and Events/PR.
- A background in deep tech/HPC or related high tech software with exposure to both B2B and B2C markets. Must have high-growth startup experience. A technical/ engineering background would be useful.
- Demonstrable experience designing and implementing successful Marketing campaigns. Solid knowledge of SEO, CRM (eg Salesforce), web analytics, and digital marketing best practices.

**Mindset and approach**:

- You are the voice of the cus

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