Product Marketing Manager

3 weeks ago


Sydney, Australia Lloyd Connect Full time

Hybrid ongoing role - (2 to 3 days in the office). Offices based in Sydney CBD.
- High-growth Australian SaaS business with significant market potential.
- Previous tech product marketing in B2B preferred. Drive growth & market presence
- Hybrid ongoing role WFH / 2-3 days in the Sydney CBD office.
- Join high-growth Australian SaaS business with significant market potential both locally and internationally
- Previous tech product marketing in B2B preferred. Drive growth & market presence.

Reporting to the Chief Marketing Officer, the Product Marketing Manager will be responsible for managing and driving the success of the platform and the growing suite of products. This role will work closely with cross-functional teams, including product development, sales, marketing and partnerships, to launch all major features, products and services and will play a critical role in driving growth and market presence.

Key responsibilities are;
- Develop and execute comprehensive go-to-market strategies for new product launches, including positioning, messaging and pricing.
- Collaborate with product development team to define product requirements and roadmap, ensuring alignment with market needs and company goals.
- Conduct market research and competitive analysis to understand customer needs and market trends, informing product positioning and marketing strategies.
- Lead the development of product marketing materials, including sales collateral, website content, product documentation and training materials.
- Contribute to marketing campaigns to drive user acquisition, retention, and engagement.
- Collaborate with the sales team to develop effective sales enablement tools, including product demos and presentations.
- Collaborate with the product development team to identify and prioritise new features and improvements within existing products based on market trends, customer feedback, and competitive analysis.
- Provide training and ongoing support to internal teams.
- Analyse performance metrics and user feedback to measure the success of marketing initiatives and inform future strategies.
- Stay up-to-date with industry trends, emerging technologies and best practices to continuously improve product marketing efforts.
- At Lloyd Connect we recognise the benefits that diversity and inclusion brings to our clients and encourage people from all backgrounds, abilities and identities to apply._

David Lloyd

Head of Executive & IT Recruitment


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