General Manager

4 weeks ago

Sydney, Australia AIDAN Full time

**Job Title**: Retail General Manager - E-Commerce (D2C) & B2B Accounts
**Location**: Sydney or Melbourne, Australia

**Job Type**: Full-Time
**Reports To**: CEO
**Compensation**: Competitive salary + performance bonuses + benefits

About Us: AIDAN

We are a fast-growing, premium brand specializing in high-quality suitcases, luggage, and travel accessories, with a strong presence across both **e-commerce** and **B2B** channels. Our products are designed to elevate the travel experience, offering functionality, durability, and style. As we continue to expand, we are looking for a highly skilled **Retail General Manager** with expertise in both **e-commerce** and **B2B** to lead our retail store operations, oversee our D2C online sales, and manage key B2B relationships.

Position Overview:
The **Retail General Manager** will be responsible for overseeing and optimizing both **direct-to-consumer (D2C) e-commerce** sales and **business-to-business (B2B) partnerships**, while also managing the day-to-day operations of our physical retail store. This includes leading sales, marketing, inventory, and customer service efforts across both online and B2B channels, ensuring a seamless and integrated brand experience. You will play a critical role in driving revenue, strengthening customer relationships, and growing our retail and wholesale business segments.

Key Responsibilities**:Retail Management**:

- **Store Operations**: Lead the day-to-day operations of our office location, ensuring the highest standards in customer service, product presentation, and operational efficiency.
- **Sales Leadership**: Inspire and motivate the in-store team to exceed sales targets, while maintaining a high level of customer satisfaction and loyalty.
- **Inventory & Merchandising**: Oversee inventory levels, stock rotation, and visual merchandising to drive sales and ensure product availability for both the physical store and online customers.
- **Customer Experience**: Ensure a seamless and exceptional in-store customer experience while promoting the brand’s values and core offerings.

**E-Commerce (D2C) Strategy**:

- **Online Sales Optimization**: Oversee the management and growth of the brand’s **direct-to-consumer** online sales platform, ensuring a smooth customer journey from browsing to checkout.
- **Digital Marketing & Campaigns**: Collaborate with the marketing team to create targeted campaigns, product launches, and promotions to increase online visibility, traffic, and conversions.
- **E-Commerce Operations**: Monitor key performance metrics (KPIs) for e-commerce channels, including conversion rates, average order value (AOV), customer acquisition costs (CAC), and customer retention.
- **Cross-Channel Integration**: Work to ensure a cohesive brand experience across all channels, integrating online and offline sales efforts where appropriate (e.g., buy online, pick up in store, etc.).

**B2B Account Management**:

- **Key Partnerships**: Manage and expand relationships with existing B2B customers, including corporate clients, retailers, and wholesale partners.
- **New Business Development**: Identify and pursue new B2B business opportunities, expanding the brand’s reach and creating customized solutions for corporate accounts, distributors, and resellers.
- **B2B Sales Strategy**: Develop and implement sales strategies to achieve growth in the B2B channel, including pricing structures, bulk orders, and promotional offerings tailored for business clients.
- **Customer Service**: Ensure exceptional service for B2B accounts, including order fulfillment, timely communication, and resolving any issues that may arise with wholesale clients.

**Sales & Profitability**:

- **Revenue Goals**: Achieve and exceed sales targets for both D2C and B2B channels, ensuring that operational costs align with the overall financial goals.
- **Pricing & Margins**: Monitor and adjust pricing strategies for both retail and B2B sales channels, optimizing profit margins while maintaining competitive pricing.
- **Operational Efficiency**: Streamline processes for inventory management, order fulfillment, and logistics to support both retail and e-commerce operations efficiently.

**Team Leadership & Development**:

- **Team Management**: Lead and mentor a team across both retail and e-commerce functions, ensuring alignment with brand goals and fostering a high-performance culture.
- **Staff Training**: Ensure that all staff members are well-versed in product knowledge, sales techniques, customer engagement, and cross-channel operations.
- **Collaboration**: Foster collaboration between retail, e-commerce, and B2B teams to drive the overall success of the brand.

**Product & Market Knowledge**:

- **Industry Expertise**: Stay up-to-date on trends in the luggage and travel accessories industry, including innovations in product design, customer preferences, and competitor strategies.
- **Brand Representation**: Ensure that product offerings and bra

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