Marketing Manager

2 months ago

Sydney, Australia Boston Consulting Group Full time

**WHAT YOU'LL DO**:
Reporting to the Brand Position & Strategic Communications Senior Manager, the Marketing Manager is primarily responsible for the development and execution of campaigns, thought leadership content and digital marketing for Australia & New Zealand.

**YOU'RE GOOD AT**:
**Thought Leadership Content & Publications**
- Provide Partners and Practice Area Nodes with visibility and facilitate input into the global and local publication pipeline
- Coordinate with Practice Areas to initiate local mailouts of relevant publications from the global pipeline
- Manage the production, distribution, publishing and mailing of local publications
- Liaise with Global Marketing and webpage development teams to ensure local reports are posted online
- Develop copy and assets for social media platforms (LinkedIn, Instagram etc.) to promote our thought leadership Develop and own the local content calendar

**Campaign Management**
- Monitor and analyze the performance of content campaigns, tracking key metrics and ROI to provide insights and recommendations to enhance future initiatives
- Design, build and deploy targeted marketing campaigns to nurture leads, engage clients and promote the firms thought leadership

**Brand Marketing**
- Provide broader marketing support within the team on shared brand marketing initiatives as required, including events, alumni engagement and Seat At The Table (SATT) partnerships
- Collaborate with Global Media and Content teams and local PR agency to support amplification of thought leadership content to support strategic objectives
- Review opportunities and consult with Senior Marketing Manager and PR agency to identify and proactively manage potential risks to support brand reputation management activity Develop and support BCG leadership in professionalising the use of social media platforms

**YOU BRING (EXPERIENCE & QUALIFICATIONS)**:

- Experience working within professional services or similar complex matrix structured organisation is highly desirable
- Demonstrated experience executing multichannel strategy in PR, CRM, digital and events
- A strong understanding of B2B/professional services marketing principals
- Exceptional content creation and copywriting skills, with a keen eye for detail and the ability to convey complex ideas clearly and effectively
- Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Analytical mindset with experience in using data to drive marketing decisions and optimize campaign performance
- Excellent communication and stakeholder management skills, with the ability to influence and collaborate with senior executives and partners

**YOU'LL WORK WITH**:
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
- **BCG ANZ Partnership**: work closely with Managing Director & Partners (MDPs) to understand priorities and objectives, ensuring that marketing efforts align with business goals and effectively support client engagement and relationships.
- ** Marketing & Engagement Team**: collaborate with local, regional and global marketing teams to ensure consistency and coherence in messaging, branding, and campaign execution.
- ** Design Studios**: work in partnership with our in-house design team on the development and production of content.

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