Marketing Manager Anz

3 weeks ago

Pymble, Australia Wellness Pet Company Full time

**About the Wellness Pet Company**

The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable - Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

**Your #lifeatwellnesspet**

Are you ready to redefine pet well-being through strategic and creative marketing? As the Marketing Manager ANZ at Wellness Pet, you will be the architect of our brand journey. This is more than a role; it's an opportunity to pioneer marketing initiatives from concept to reality, elevating Wellness Pet's brand presence in the vibrant markets of Australia and New Zealand. Reporting directly to the Country Manager, you'll embark on a 360-degree experience, blending traditional and digital marketing expertise with an entrepreneurial spirit. If you're ready to make an impact, build brands, and leave an indelible mark on the pet well-being landscape, join us on this exciting voyage at The Wellness Pet Company.

**What You’ll Accomplish**

Digital and Social Marketing:

- Develop and implement comprehensive digital and social marketing plans to enhance brand presence.
- Oversee day-to-day social media operations, including content creation, community engagement, and influencer partnerships.
- Leverage Key Opinion Leader (KOL) resources and build new partnerships to enhance brand visibility and reach a broader audience.
- Monitor performance of paid digital/social advertising campaigns and measure ROI and LTV:CAC ratios.

Marketing Strategy:

- Develop comprehensive consumer and trade marketing strategies aligned with overall business objectives.
- Develop specific marketing plans to build e-commerce presence and drive growth online
- Conduct market analysis to identify trends and opportunities, utilizing data and analytics to refine strategies.
- Utilize data and analytics to refine strategies and improve ROI.

Brand Building:

- Build and maintain constant brand presence across key channels and consumer touchpoints.
- Create and execute promotional campaigns, in-store displays, and other initiatives to enhance brand visibility.
- Conduct brand building activities such as events, partnerships, PR, and social media.
- Create compelling and on-brand copy for various marketing materials, including promotional content, social media posts, and advertising campaigns.
- Manage marketing budget to support marketing plans, promotional plans, product launches and other initiatives.
- Conduct market and consumer research to better understand trends and consumer behavior.

Sales Support:

- Develop presentation and analysis to sell-in new products and programs to customers.
- Liaise with and present to retail and e-commerce customers.
- Provide regular reports on the performance of trade marketing initiatives.

**Who We’re Looking For**

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

- Is consumer focused on all they do
- Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
- Hold themselves and others accountable
- Embraces continual development through the sharing of feedback and investment in learning opportunities.
- Is a true collaborator, sharing resources, and engages in healthy debate
- Celebrates differences and strives to learn from others who are different from themselves
- Gives back to their community and supports sustainable practices

In addition, for this specific role, we need someone who possesses:

- Minimum of 3 years in a similar role with the proven ability to lead and manage teams effectively.
- Minimum of 3 years’ experience in leading teams
- Extensive hands-on experience in crafting and building brands across diverse brands/categories.
- Proven and robust background in social and digital marketing with a focus on generating brand awareness and driving trial.
- Experience with paid digital/social advertising, including monitoring performance and measuring ROI and LTV:CAC.
- Expertise in developing and implementing digital and social marketing plans to enhance brand presence, including overseeing day-to-day social media operations and influencer partnerships.
- 5 years minimum of solid experience in FMCG marketing, showcasing a track record of success, with a preference for pet industry experience.
- Demonstrated ability to develop comprehensive consumer and trade marketing strategies aligned with overall business

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