National Sales Manager

2 months ago

Pymble, Australia Wellness Pet Company Full time

**About the Wellness Pet Company**

The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable—not only in providing the best nutrition to pets but in building a better tomorrow for pets, their parents, and the world.

At Wellness Pet ANZ, we are striving to become the leading import natural manufacturer in the market, and we're looking for ambitious team players who are eager to bring our vision to life. We are passionate about our brands and are building a culture where anything is possible. As a customer-focused business, we see our sales team as the driving force behind our success.

Reporting directly to the Country Manager, the **National Sales Manager** will be a critical leader responsible for **delivering growth** across customers and channels to build share of our key brands in Australia and New Zealand. Based at our Pymble office, this role will oversee the **National Accounts** (Petbarn, PETstock), **eCommerce**, **Wholesale**, and **FDM** channels, driving gross sales and profitability. With 6 direct reports and oversight of the field team, you will manage key accounts across ANZ, lead business development initiatives, and ensure we exceed sales targets and expand our market presence. We are seeking a **dynamic, results-oriented leader** with proven experience in the pet industry and eCommerce to help shape the future of our brand.

**What You’ll Accomplish**
- **Driving Growth**: Achieve and exceed sales targets by driving gross sales ahead of the category across all channels, including National Accounts, eCommerce, Wholesale, and FDM. Focus on building market share for our key brands.
- **Team Development**: Lead, coach, and mentor a team of Account Managers and field sales representatives, ensuring high performance and professional growth. Foster a collaborative, results-driven culture.
- **Customer & Channel Management**: Oversee relationships with key accounts, including Petbarn, PETstock, and eCommerce platforms, identifying opportunities for growth and driving brand advocacy. Manage accounts across Australia and New Zealand, expanding our reach and building long-term partnerships.
- **Business Development**: Identify and pursue new business opportunities, driving general expansion into emerging channels and regions. Support strategic growth in the Wholesale channel and strategic incursions into FDM.
- **Collaboration**: Work closely with the marketing team and other departments to align promotional campaigns, product launches, and channel activations. Support state sales managers in executing store-level initiatives.
- **Data-Driven Decision Making**: Analyze sales data and market trends to make informed decisions and provide strategic insights to the Country Manager. Develop accurate sales forecasts and budgets to support business growth.

**Who We’re Looking For**

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

- Is consumer focused in all they do
- Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
- Hold themselves and others accountable
- Embraces continual development through the sharing of feedback and investment in learning opportunities.
- Is a true collaborator, sharing resources, and engages in healthy debate
- Celebrates differences and strives to learn from others who are different from themselves
- Gives back to their community and supports sustainable practices

**About You**

We are looking for a strategic, entrepreneurial leader with a strong background in sales within the pet industry. You should bring:

- **10+ years of experience** in sales, with **5+ years in a leadership role** within the **pet industry** or a related FMCG sector.
- Proven success in **driving gross sales ahead of the category**, with a track record of delivering growth across multiple channels.
- **Experience in pet specialty in Australia** and a strong understanding of **eCommerce** (not necessarily pet-specific).
- In-depth knowledge of the Australian and New Zealand pet market, including established relationships with key players and customers.
- Strong strategic planning and negotiation skills, with experience in building JBPs and long-term partnerships.
- Excellent communication and leadership skills, with the ability to inspire and influence at all levels.
- Proven ability to drive revenue growth through both existing accounts and new business development.
- Pro

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