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Martech Specialist

6 months ago

Sydney, Australia SBS Full time

Do you have solid experience building marketing campaigns?
Would you prefer to promote quality content that matters to the audience?

Would you like to grow your technical abilities in a team that values its tech, and work with the latest tools and capabilities? Join us, a growing group of professional media marketers. We have a clear focus on marketing automation, innovation, and a rich and diverse subscriber landscape

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Role

Reporting to the Marketing Automation Manager, this role will see you working on a wide range of campaign programs connecting subscribers with our unique, brilliant and engaging streaming content. Our team is professional, and inclusive. Join us, and help deliver smart solutions, on excellent tech. Take advantage of the opportunities to grow your skills and see your ideas shine.
- 3 years working in agencies/and or brand owners, designing and implementing carefully measured omni-channel campaigns
- 2 years working end to end in Adobe Campaign, through the entire campaign lifecycle
- Building and integrating Adobe Campaign with other software and services
- Working with Adobe Campaign data to do targeting, Actions, Flow Control activities, Connectors, setting up deliveries
- Developing and implementing RESTful APIs to synchronise relational databases with other resources and data structures
- Designing and implementing test plans (A/B and multivariate)
- Building reporting for stakeholders
- Developing metrics and tracking campaign effectiveness, utilising built-in system reporting and system audits
- Developing data queries
- Scripting, or use of compiled, or interpreted languages like Python

About you
- Strong written and verbal communication skills
- Strong problem-solving and diagnostic skills
- Deep understanding of what drives consumer response and value
- Ability to collaborate with others, educate, train, and share knowledge
- Ability to articulate complex technical designs to non-technical stakeholders.

Highly regarded (Experience working with):

- Javascript; Angular, Node.js, etc.
- Markup languages, CSS, etc.
- Development tools in common browsers to troubleshoot/check changes
- APIs: Postman, checking data integrity, verification
- SQL, No-SQL, SQ-Lite, etc.
- Regular expressions, text editors, both common and Open Source tools
- Automation using scripts, routines, functions
- SEO or SEM, Google Analytics, Customer Journey Analytics
- Community projects
- Data structures (Maintaining, developing, or optimising)
- BI Tools Experience, e.g. Tableau, PowerBi, etc. (desirable)
- Certifications in MarTech tools and software
- Adobe Campaign, Journey Optimizer, Target, CDP, DMP, AEP, Analytics.

Ability to:

- Design meaningful experiences for program subscribers and make recommendations to optimise programs
- Make ongoing improvements in campaign workflows and enhance new and existing data points, improve attribution, personalisation, etc.
- Measure program concepts and methods, subscriber experience, developing insight and effects
- Achieve and innovate to enhance engagement with audiences.

Our tools:

- Adobe Marketing Cloud
- Adobe Campaign Standard
- Adobe Experience Platform (AEP)
- Snowflake
- RESTful APIs, Postman
- Delivery Management, Litmus
- Jira, Confluence, Miro

**Some of the reasons to consider working with us**:
The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work, you’ll be part of one of the most inclusive companies in Australia

The culture and the engagement of our workforce SBS is ranked in the top 25% of all media companies for employee engagement

We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments

We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments