Digital Marketing Operations Specialist
19 hours ago
Unlock Your Potential in a Fast-Paced Environment
We are seeking an experienced Digital Marketing Operations Specialist to join our B2B Martech Operations team at Canva. In this role, you will play a critical part in enabling our marketing and sales functions with the necessary tools, insights, and integrations to achieve our goals.
About the Role:
The Digital Marketing Operations Specialist will be responsible for executing high-priority Salesforce requirements for Marketing, participating in capacity planning and sprint cycles to ensure alignment with key objectives. You will also be hands-on in implementing and maintaining Marketing-owned tools that integrate seamlessly with Salesforce, ensuring governance, privacy, and compliance standards are met across both Martech and Sales Systems functions.
Your Responsibilities:
- Lead the planning and execution of cross-functional campaigns, ensuring smooth delivery through stakeholder alignment.
- Streamline campaign creation and execution processes to enable faster launches and ongoing improvements.
- Translate business needs into actionable technical specifications for Martech and Sales Operations teams.
- Utilize data sources and categories for effective audience segmentation, enhancing targeted outreach efforts.
- Act as the expert on audience segmentation, A/B testing, and success metrics, providing guidance to optimize campaign performance.
- Continuously oversee and refine campaigns to meet performance objectives.
- Create and maintain reports and dashboards to showcase campaign effectiveness and ROI.
- Uphold operational standards with rigorous pre-launch QA checks to ensure accuracy and compliance.
- Collaborate with Growth Marketing to boost conversion rates by analyzing data and offering actionable insights.
- Drive ongoing platform improvement by identifying and implementing opportunities to optimize Salesforce, designing scalable, best-practice solutions.
- Oversee Salesforce configurations, including managing process flows, assignment rules, approval processes, custom fields, page layouts, record types, dynamic layouts, apps, actions, settings, dashboards, and reports.
About You:
To be successful in this role, you will require:
5+ years experience in B2B Marketing, Sales operations or related fields.Strong understanding of tools which enable Marketing and Sales teams, and an aptitude to quickly learn new tools, specifically: Salesforce Sales Cloud Certified (SFDC Admin 1-2 years), Pardot/Marketo (or similar MA tool), Braze/Intercom, other similar Sales and Marketing tooling.Experience in configuring Salesforce beyond basic usage, including customising workflows, creating reports and dashboards, and managing user permissions.Expertise in audience segmentation, A/B testing, and defining success metrics.Proven ability to document processes, workflows, and system configurations within Salesforce and other marketing tools.Benefits:
We offer a competitive salary of $120,000 - $180,000 per annum, depending on experience, as well as equity packages, inclusive parental leave policy, annual Vibe & Thrive allowance, and flexible leave options.
About Us:
Canva is a leading technology company that empowers anyone to create and publish visual content online. Our mission is to make design accessible to everyone, and we're looking for talented individuals like you to join our team.
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