Martech Specialist

5 months ago

Sydney, Australia VGW Full time

**Martech Specialist (CDP)**

**VGW is a fast-growing technology company and creator of market-leading online social games. With offices across Australia, USA, Canada, Malta and the Philippines we are on a mission to** be the biggest gaming company in the world**

Due to the growth of VGW and our customer base we have just implemented Tealium to provide real time actions along with our marketing technologies. As the MarTech Specialist you will play a pivotal role in our data management strategy, driving efficient data collection and integration across our digital platforms leveraging our CDP to supercharge our marketing platforms and initiatives.

**Key responsibilities will include**:

- Take ownership of the Tealium tag management system, configuring and managing it to ensure accurate and seamless data collection across our diverse digital properties.
- Ensure that data pipelines between our MarTech platforms are up to date and firing as we expect them to.
- Create audiences that align with our customer lifecycle and produce opportunities to drive value from them.
- Collaborate closely with cross-functional teams, including Marketing, Insights, and Marketing Engineering, to identify data requirements and implement effective data collection strategies.
- Deploy Tealium tags to track and analyse user interactions, events, and conversions on websites, mobile apps, and other digital touch points.
- Actively monitor and troubleshoot data collection, audience and connector issues, ensuring the integrity and reliability of our data.
- Uphold data governance best practices to ensure compliance with data privacy regulations, such as GDPR and CCPA.
- Develop and maintain comprehensive data mappings, variables, and rules within Tealium iQ to support ongoing tracking requirements.
- Contribute to the establishment of standards and best practices, fostering consistency and efficiency across VGW.
- Stay up to date with emerging trends and advancements in the Tealium roadmap and drive our maturity in the platform.
- Provide training and support to internal stakeholders, empowering them to leverage Tealium's full potential for audience connectors, retention, and campaign management.

**What you will bring to the role**:

- 5+ Years working with a CDP, DSP or DMP as an Administrator or Super User
- Expert knowledge of all aspects of the Tealium platform and an understanding of the wider CDP landscape.
- Proven track record of managing a CDP.
- The ability to talk confidently and directly with stakeholders at all levels.
- The ability to build solid relationships, based on mutual trust.
- The ability to influence key stakeholders at all levels using numbers and logic.

**About VGW**

VGW has been disrupting the online gaming world since 2010 and we're only getting started. We've assembled an incredibly talented global team who bring their passion, energy and expertise to build games that people love.

At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing.

**Why VGW?**

We are on a huge mission to become the biggest gaming company in the world. As we grow to meet this goal, we need talented people rich in diversity to propel us forward. We truly believe the right mix of diversity and authenticity will be our winning hand.

LI-CJ2

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