Digital Marketing Systems Specialist

1 week ago

Sydney, New South Wales, Australia Canva Full time
Unlock Your Potential with Canva

We are seeking a highly skilled Digital Marketing Systems Specialist to join our team at Canva, a world-leading graphic design platform. As a key member of our MarTech Group, you will play a critical role in enabling our marketing and sales functions with the necessary tools, insights, and integrations to drive meaningful business outcomes.

About the Role

This is an exciting opportunity for an experienced professional in B2B marketing, sales operations, or related fields to leverage their expertise in digital marketing systems, Salesforce configuration, audience segmentation, and data analysis. You will be responsible for executing high-priority Salesforce requirements for Marketing, collaborating with cross-functional teams, and implementing and maintaining Marketing-owned tools that integrate seamlessly with Salesforce.

Responsibilities
  • Lead the planning and execution of cross-functional campaigns, ensuring smooth delivery through stakeholder alignment.
  • Streamline campaign creation and execution processes to enable faster launches and ongoing improvements.
  • Translate business needs into actionable technical specifications for Martech and Sales Operations teams.
  • Utilize data sources and categories for effective audience segmentation, enhancing targeted outreach efforts.
  • Act as the expert on audience segmentation, A/B testing, and success metrics, providing guidance to optimize campaign performance.
Requirements
  • 5+ years experience in B2B Marketing, Sales operations or related fields.
  • Strong understanding of tools which enable Marketing and Sales teams, and an aptitude to quickly learn new tools, specifically: Salesforce Sales Cloud Certified (SFDC Admin 1-2 years), Pardot/Marketo (or similar MA tool), Braze/Intercom, other similar Sales and Marketing tooling.
  • Experience in configuring Salesforce beyond basic usage, including customising workflows, creating reports and dashboards, and managing user permissions.
  • Expertise in audience segmentation, A/B testing, and defining success metrics.
  • Proven ability to document processes, workflows, and system configurations within Salesforce and other marketing tools.
What We Offer
  • A competitive salary of $120,000 - $150,000 per annum, depending on experience.
  • A comprehensive benefits package, including equity packages, inclusive parental leave policy, annual Vibe & Thrive allowance, and flexible leave options.
  • A dynamic and supportive work environment, with opportunities for growth and development.

As a Digital Marketing Systems Specialist at Canva, you will have the opportunity to work with a talented team of professionals who are passionate about delivering innovative solutions. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply.

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